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Strategic Social Media Marketing To Soci, Mahoney L. Meghan



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Цена: 4772р.
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Автор: Mahoney L. Meghan
Название:  Strategic Social Media Marketing To Soci
Издательство: Wiley
Издательство: Wiley-Blackwell
Классификация:
ISBN: 1118556844
ISBN-13(EAN): 9781118556849
Обложка/Формат: Paperback
Страницы: 360
Вес: 0.618 кг.
Дата издания: 04.11.2016
Серия: Language/Linguistics
Язык: English
Размер: 192 x 246 x 17
Читательская аудитория: Professional & vocational
Ключевые слова: Interdisciplinary studies,Communication studies,Business & management
Подзаголовок: From marketing to social change
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: США
Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.



The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 1962 р.
Наличие на складе: Поставка под заказ.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Guerrilla Marketing for Social Media: 100] Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Автор: Levinson Jay Conrad, Gibson Shane, Levinson Jay Co
Название: Guerrilla Marketing for Social Media: 100] Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
ISBN: 1599183838 ISBN-13(EAN): 9781599183831
Издательство: McGraw-Hill
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Цена: 1731 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.

30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business

Автор: Gunelius Susan
Название: 30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business
ISBN: 0071743812 ISBN-13(EAN): 9780071743815
Издательство: McGraw-Hill
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Цена: 2059 р.
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Описание:

BIG PRESENCE isn't just for BIG COMPANIES anymore

Social media has opened the door to "anyone" who wants to promote him or herself--or their small business. Designed specifically for small business owners on the go, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote ot it.

"Social Media Marketing in 30 Minutes a Day" provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screenshots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and Microblogging Social Networking and Bookmarking Audio and Video eBooks and Seminars Direct and Indirect Marketing Brand Building Word-of-Mouth Marketing Expanding Your Reach Integrating with Traditional Marketing

By the end of the book, you will have completed a social media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

Social Media Marketing: The Next Generation of Business Engagement

Автор: Evans Dave
Название: Social Media Marketing: The Next Generation of Business Engagement
ISBN: 0470634030 ISBN-13(EAN): 9780470634035
Издательство: Wiley
Рейтинг:
Цена: 2309 р.
Наличие на складе: Поставка под заказ.

Описание: Written by a social media marketing expert, Social Media Marketing shows marketers how to create a winning social media presence and is the first book to then focus on the whats next? question in social media marketing: what do with the lessons learned and information gleaned from these efforts. Dave Evans builds upon the principles presented in the bestselling Social Media Marketing: An Hour a Day book as he shows readers how to use social web technologies and platforms to engage customers, then shows how to leverage these engagements to improve the products and services of organizations both large and small. The first part of the book lays the groundwork for an integrated, comprehensive strategy and includes hands-on instruction on core technologies and platforms and proven best-practices for interacting, listening, and reacting to consumers. The next portion of the book shows readers how to best use todays tools for capturing the buzz in ones social media interactions and efforts, including popular monitoring platforms like Radian 6 and TrackUr. Readers are then led step-by-step in creating and leveraging their own customized platform to monitor and measure what is most important to their goals and enable them to better identify and interact with core influencers. Dave, who is hailed for his constant focus on social media metrics, then takes a detailed look at the metrics required to prove the success of social media efforts and shows readers how to best use the available tools and platformsand crucially, how to interpret the data collected. The next portion of the book explores the evolution of social media marketing and shows readers the dos and donts of creating and maintaining a community, joining and leveraging communities that already exist, and connecting the community to your organization. The result is a scalable, connected social media marketing plan that allows an organization to truly engage, analyze, and incorporate the lessons learned through social media marketing efforts. Social Media Marketing features detailed, hands-on exercises and tutorials on todays social media tools and platforms and is full of interesting case studies from organizations of all sizeseveryone from the Fortune 500 to nonprofits and mom-n-pop shops. The book will also be supported by downloadable worksheets, templates, and examples of successful measurement dashboards.

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Автор: Thompson Teri, Macy Beverly, Macy Beverly
Название: The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
ISBN: 0071752633 ISBN-13(EAN): 9780071752633
Издательство: McGraw-Hill
Рейтинг:
Цена: 3164 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Today's hottest trends for on-the-spot marketing

""A must read for media and marketers."" --Alan Cohen, CEO, OMD USA

""What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."" --John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift

""Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."" --John Miller, CMO, NBC Universal TV Group

""Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it "" --Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited

""Beverly Macy is a true innovator and thought leader in the field of social media marketing."" --Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles

About the Book

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.

With "The Power of Real-Time Social Media Marketing," you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free

Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models

Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in "The Power of Real-Time Social Media Marketing" to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More

Автор: Bodnar Kipp, Cohen Jeffrey L.
Название: The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More
ISBN: 1118167767 ISBN-13(EAN): 9781118167762
Издательство: Wiley
Рейтинг:
Цена: 2854 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Social Media has received a tremendous amount of media coverage over the past few years, but the business-to-business (B2B) approach is usually not included in this coverage. Consumer sales are frequently smaller, easier, and sexier, but come with larger budgets. It is time for B2B marketers to learn that social media is a better fit for their type of relationship-based sales, and how applying this framework to their campaigns can and will accelerate their marketing careers and success. The B2B Social Media Book identifies and demonstrates many new and unique ideas including Lead generation using social media How B2B marketers can use social media marketing to meet their business objectives Data and insights for marketers to use and share with executives to empower social media marketing efforts Improving team performance by using Agile methodology to run a marketing team Using this information when building a marketing team and writing business plans

Social Media Marketing Elearning Kit for Dummies

Автор: Khare Phyllis
Название: Social Media Marketing Elearning Kit for Dummies
ISBN: 1118034708 ISBN-13(EAN): 9781118034705
Издательство: Wiley
Цена: 2886 р.
Наличие на складе: Поставка под заказ.

Описание: The Social Media Marketing eLearning Kit For Dummies BOOK: Descriptive learning goals that clearly define chapter content and help learners determine whether the coverage matches the instruction they are seeking. Directed, but flexible, learning paths that readers can use to customize their learning experience. Readers can follow each chapter section, perform each chapter exercise, and take full advantage of the integrated CD material to receive a linear, multimedia learning experience. Or, readers can use the tried and tested Dummies Way to knowledge--by skipping around, selecting material, and pacing themselves to satisfy their learning goals. Clear, convenient navigation that enables learners to easily follow a linear learning path or jump to selected material from the book chapter, on the CD, or online. Tutorial pedagogy and multimedia tools that give learners hands-on involvement and learn by doing. Assessment mechanisms, including chapter summaries that offer additional practice exercises, concise descriptions of key concepts, and definitions of essential terms. The Social Media Marketing eLearning Kit For Dummies CD: Integrated audio and video instruction and transcripts, including screencasts, illustrations, animations, and video, as well as transcripts of all CD material. Interactivity offers immediate reinforcement of applied learning. Progress tracking that gives learners the capability to track which lessons/exercises theyve completed. The Social Media Marketing eLearning Kit For Dummies KIT: An integrated learning experience with the book and CD teaming up to deliver a directed, but flexible eLearning system. A sense of community that comes from access to additional course material online, access to a variety of online courses available for other subjects, and interaction with a learning community or forum where they can share learning experiences.

Strategic Social Marketing

Автор: Ross Gordon Jeff French &
Название: Strategic Social Marketing
ISBN: 1446248623 ISBN-13(EAN): 9781446248621
Издательство: Sage Publications
Рейтинг:
Цена: 4370 р.
Наличие на складе: Поставка под заказ.

Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’  Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as  ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.

Strategic Social Marketing

Автор: Jeff French and Ross Gordon
Название: Strategic Social Marketing
ISBN: 1446248615 ISBN-13(EAN): 9781446248614
Издательство: Sage Publications
Рейтинг:
Цена: 13344 р.
Наличие на складе: Поставка под заказ.

Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’  Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as  ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.

The New Rules of Marketing and PR: How to Use Soci al Media, Online Video, Mobile Applications, Blogs , News Releases, and Viral Marketing to Reach Buye

Автор: Scott
Название: The New Rules of Marketing and PR: How to Use Soci al Media, Online Video, Mobile Applications, Blogs , News Releases, and Viral Marketing to Reach Buye
ISBN: 1119362415 ISBN-13(EAN): 9781119362418
Издательство: Wiley
Рейтинг:
Цена: 2193 р.
Наличие на складе: Поставка под заказ.

Описание: The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the `next big thing.

Social Media Marketing For Dummies(r)

Автор: Haffer
Название: Social Media Marketing For Dummies(r)
ISBN: 0470289341 ISBN-13(EAN): 9780470289341
Издательство: Wiley
Рейтинг:
Цена: 1847 р.
Наличие на складе: Поставка под заказ.

Описание: Social media marketing is an inexpensive yet highly effective way to reach targeted audiences. This book helps people select the right social media outlets for a campaign, set up compelling pages for a product or service, and optimize them to attract clicks and customers.

301 Ways to Use Social Media to Boost Your Marketing

Автор: Parker Catherine, Parker Catherine
Название: 301 Ways to Use Social Media to Boost Your Marketing
ISBN: 0071739041 ISBN-13(EAN): 9780071739047
Издательство: McGraw-Hill
Рейтинг:
Цена: 2078 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Master social-media marketing quicker than the competition can say "tweet"

The time to build social media into your marketing strategy was yesterday. But fear not--this book can get you going by tomorrow.

Designed to help you take action right away, "301 Ways to Use Social Media to Boost Your Marketing" presents everything you need to know in short, "snapshot" lessons. Every tip is presented in a standalone format to help you focus on what you need to do--and "only" what you need to do--and each one can be implemented on its own or in combination with other techniques to increase web traffic or brand awareness. Topics include: Blogging Micromedia Social networking sites Bookmarking Events Multimedia Reviews and Opinion sites

"301 Ways to Use Social Media to Boost Your Marketing" brings you up to date on today's most groundbreaking social media tactics using Twitter, Facebook, Digg, and other hot social media sites " "


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