Автор: Smiles Название: A Publisher and his Friends ISBN: 1108073921 ISBN-13(EAN): 9781108073929 Издательство: Cambridge Academ Рейтинг: Цена: 6651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This two-volume account of the life and friendships of the publisher John Murray (1778-1843), told largely through his voluminous correspondence, was published in 1891 by Samuel Smiles (1812-1904). Volume 2 describes innovations including the famous travel guides, and ends with an assessment of Murray`s publishing career.
Автор: Martens Название: Publishers, Readers, and Digital Engagement ISBN: 1137514450 ISBN-13(EAN): 9781137514455 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects — all virtually free-of-charge.
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