On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans, Feng Xiuwen
Автор: Sara Dicerto Название: Multimodal Pragmatics and Translation ISBN: 3319693433 ISBN-13(EAN): 9783319693439 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book proposes a new model for the translation-oriented analysis of multimodal source texts. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures.
Автор: Sarah Maitland Название: What Is Cultural Translation? ISBN: 1472526279 ISBN-13(EAN): 9781472526274 Издательство: Bloomsbury Academic Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What Is Cultural Translation? In this book, Sarah Maitland uncovers processes of negotiation and adaptation closely associated with the translation of languages behind the cultural phenomena of everyday life. For globalized societies confronted increasingly with the presence of difference in all its forms, translation has become both a metaphor for thoughtful encounter and a touchstone act for what we see, do and say, and who we are.
Drawing on examples from across cultural domains (theatre, film, TV and literature) this work illuminates the elusive concept of 'cultural translation'. Focusing on the built environment, current affairs, international relations and online media, this book arrives at a view of translation in its broadest sense. It is a means for decoding how we shape the cultural realm and serves as a vehicle for new ways of seeing and being that question the received ideas that structure the communities in which we live. Written in a clear and engaging style, this is the first book-length study of cultural translation. It builds a powerful case for expanding the remit of translation to cover the experience of living and working in a globalized, multicultural world, and is of interest to all involved in the academic study of representation and contestation in contemporary cultural practice.
Автор: Sarah Maitland Название: What Is Cultural Translation? ISBN: 1472526864 ISBN-13(EAN): 9781472526861 Издательство: Bloomsbury Academic Рейтинг: Цена: 20592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What Is Cultural Translation? In this book, Sarah Maitland uncovers processes of negotiation and adaptation closely associated with the translation of languages behind the cultural phenomena of everyday life. For globalized societies confronted increasingly with the presence of difference in all its forms, translation has become both a metaphor for thoughtful encounter and a touchstone act for what we see, do and say, and who we are.
Drawing on examples from across cultural domains (theatre, film, TV and literature) this work illuminates the elusive concept of 'cultural translation'. Focusing on the built environment, current affairs, international relations and online media, this book arrives at a view of translation in its broadest sense. It is a means for decoding how we shape the cultural realm and serves as a vehicle for new ways of seeing and being that question the received ideas that structure the communities in which we live.
Written in a clear and engaging style, this is the first book-length study of cultural translation. It builds a powerful case for expanding the remit of translation to cover the experience of living and working in a globalized, multicultural world, and is of interest to all involved in the academic study of representation and contestation in contemporary cultural practice.
Автор: Micaela Mu?oz-Calvo and Carmen Buesa-G?mez Название: Translation and Cultural Identity ISBN: 1443819891 ISBN-13(EAN): 9781443819893 Издательство: Cambridge Scholars Рейтинг: Цена: 4434.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Translation and Cultural Identity: Selected Essays on Translation and Cross-Cultural Communication tackles the complexity of the concepts mentioned in its title through seven essays, written by most highly regarded experts in the field of Translation Studies: Jose Lambert (Catholic University of Louvain, Belgium), Raquel Merino (University of the B
Автор: Frank Van Eynde Название: Linguistic Issues in Machine Translation ISBN: 1474246540 ISBN-13(EAN): 9781474246545 Издательство: Bloomsbury Academic Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The key assumption in this text is that machine translation is not merely a mechanical process but in fact requires a high level of linguistic sophistication, as the nuances of syntax, semantics and intonation cannot always be conveyed by modern technology. The increasing dependence on artificial communication by private and corporate users makes this research area an invaluable element when teaching linguistic theory.
Автор: Massimiliano Morini Название: The Pragmatic Translator: An Integral Theory of Translation ISBN: 1472575857 ISBN-13(EAN): 9781472575852 Издательство: Bloomsbury Academic Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book is concerned with translation theory. It proposes an all-round view of translation in the terms of modern pragmatics, as articulated in three pragmatic functions (performative, interpersonal and locative) which describe how translated texts function in the world, involve readers and are rooted in their spatio-temporal contexts. It presents a full and up to date view of translation that takes into account thirty years of research in the field of Descriptive Translation Studies. Unlike DTS, the theory provides an account of products and processes. This publication exhibits the need for and usefulness of such a theory, and will be essential reading for scholars involved in translation and interpreting studies.
Автор: Clements Название: A Cultural History of Translation in Early Modern Japan ISBN: 1107079829 ISBN-13(EAN): 9781107079823 Издательство: Cambridge Academ Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive cultural history of translation in Japan during the Tokugawa period, 1600-1868. By examining a wide range of texts that were translated into Japanese from Chinese merchants, Jesuit missionaries and Dutch traders, Rebekah Clements sheds new light on the circles of intellectual and political exchange in early modern Japan.
Описание: This collection offers a multi-faceted exploration of audiovisual translation, both as a means of intercultural exchange and as a lens through which linguistic and cultural representations are negotiated and shaped.
Название: Human issues in translation technology ISBN: 1138123293 ISBN-13(EAN): 9781138123298 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Translation technologies are moulded by and impact upon humans in all sorts of ways. This state-of-the-art volume looks at translation technologies from the point of view of the human users - as trainee, professional or volunteer translators, or as end users of translations produced by machines.
Covering technologies from machine translation to online collaborative platforms, and practices from 'traditional' translation to crowdsourced translation and subtitling, this volume takes a critical stance, questioning both utopian and dystopian visions of translation technology. In eight chapters, the authors propose ideas on how technologies can better serve translators and end users of translations. The first four chapters explore how translators - in various contexts and with widely differing profiles - use and feel about translation technologies as they currently stand, while the second four chapters focus on the future: on anticipating needs, identifying emerging possibilities, and defining interventions that can help to shape translation practice and research.
Drawing on a range of theories from cognitive to social and psychological, and with empirical evidence of what the technologization of the workplace means to translators, Human Issues in Translation Technology is key reading for all those involved in translation and technology, translation theory and translation research methods.
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