Social Influence and Consumer Behavior, Howard Daniel J., Kirmani Amna, Rajagopal Priyali
Автор: Hyndman, Sarah Название: How to Draw Type and Influence People: An Activity Book ISBN: 1780679750 ISBN-13(EAN): 9781780679754 Издательство: Laurence King Рейтинг: Цена: 1972.00 р. Наличие на складе: Поставка под заказ.
Описание: We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words.
How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions.
Ideal for all those who work with type daily, this book provides an accessible way in to the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.
Описание: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged has a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic.The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Автор: Wood Natalie T., Solomon Michael R. Название: Virtual Social Identity and Consumer Behavior ISBN: 076562396X ISBN-13(EAN): 9780765623966 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Название: Social Psychology of Consumer Behavior ISBN: 1138882941 ISBN-13(EAN): 9781138882942 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Автор: Carnegie, Dale (Author) Название: How to Win Friends and Influence People ISBN: 0671027034 ISBN-13(EAN): 9780671027032 Издательство: Simon & Schuster Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: You can go after the job you want--and get it! You can take the job you have--and improve it! You can take any situation--and make it work for you! Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: -Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment And much more! Achieve your maximum potential--a must-read for the twenty-first century with more than 15 million copies sold!
Автор: Kostelijk, Erik (amsterdam University Of Applied Sciences, The Netherlands) Название: Influence of values on consumer behaviour ISBN: 1138489557 ISBN-13(EAN): 9781138489554 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
Описание: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
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