The Use and Abuse of Television: A Social Psychological Analysis of the Changing Screen, Wober J. Mallory

Автор: Greg G. Armfield, John McGuire, Adam Earnheardt
Название: ESPN and the Changing Sports Media Landscape
ISBN: 1433151693 ISBN-13(EAN): 9781433151699
Издательство: Peter Lang
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Цена: 10187.00 р.
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ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.

Автор: Greg G. Armfield, John McGuire, Adam Earnheardt
Название: ESPN and the Changing Sports Media Landscape
ISBN: 1433151707 ISBN-13(EAN): 9781433151705
Издательство: Peter Lang
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Цена: 22644.00 р.
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Описание:

ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.

Автор: Benoit, William L.
Название: Functional analysis of political television advertisements
ISBN: 1498525350 ISBN-13(EAN): 9781498525350
Издательство: Неизвестно
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Цена: 13332.00 р.
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Описание: A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952-2012, Benoit investigates the three functions-acclaims, attacks, and defenses-and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.

Автор: Turner Sarah E.
Название: The Colorblind Screen: Television in Post-Racial America
ISBN: 1479891533 ISBN-13(EAN): 9781479891535
Издательство: Wiley EDC
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Цена: 4288.00 р.
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The election of President Barack Obama signaled for many the
realization of a post-racial America, a nation in which racism was no longer a
defining social, cultural, and political issue. While many Americans espouse a
“colorblind” racial ideology and publicly endorse the broad goals of
integration and equal treatment without regard to race, in actuality this
attitude serves to reify and legitimize racism and protects racial privileges
by denying and minimizing the effects of systematic and institutionalized
racism.
In The Colorblind Screen, the contributors examine
television’s role as the major discursive medium in the articulation and
contestation of racialized identities in the United States. While the dominant
mode of televisual racialization has shifted to a “colorblind” ideology that
foregrounds racial differences in order to celebrate multicultural
assimilation, the volume investigates how this practice denies the significant
social, economic, and political realities and inequalities that continue to
define race relations today. Focusing on such iconic figures as President
Obama, LeBron James, and Oprah Winfrey, many chapters examine the ways in which
race is read by television audiences and fans. Other essays focus on how visual
constructions of race in dramas like 24, Sleeper Cell, and The Wanted
continue to conflate Arab and Muslim identities in post-9/11 television. The
volume offers an important intervention in the study of the televisual
representation of race, engaging with multiple aspects of the mythologies
developing around notions of a “post-racial” America and the duplicitous
discursive rationale offered by the ideology of colorblindness.

Название: Korean screen cultures
ISBN: 3034318227 ISBN-13(EAN): 9783034318228
Издательство: Peter Lang
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Цена: 11807.00 р.
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Описание: The «Korean Wave», or Hallyu phenomenon, has brought South Korean popular culture to the global population. Studies on Korean visual culture have therefore often focused on this aspect, leaving North Korea sidelined and often considered in a negative light because of its political regime. Korean Screen Cultures sets out to redress this imbalance with a broad selection of essays spanning both North and South as well as different methodological approaches, from ethnographic and audience studies to cultural materialist readings. The first section of the book, «The South», highlights popular media – including online gaming and television drama – and concentrates on the margins, in which the very nature of «The South» is contested. «The South and the North» examines North Korea as an ideological other in South Korean popular culture as well as discussing North Korean cinema itself. «The Global» offers new approaches to Korean popular culture beyond national borders and includes work on K-pop and Korean television drama. This book is a vital addition to existing scholarship on Korean popular culture, offering a unique view by providing an imaginary unification of the two Koreas negotiated through local and transnational popular culture flows.