Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Media Today, Turow Joseph



Варианты приобретения
Цена: 9146р.
Кол-во:
 о цене
Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 28 апр 2024
Ориентировочная дата поставки: Июль
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Turow Joseph
Название:  Media Today
Перевод названия: Джозеф Тюроу: СМИ сегодня
ISBN: 9781138928466
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1138928461
Обложка/Формат: Paperback
Страницы: 470
Вес: 1.186 кг.
Дата издания: 16.11.2016
Серия: Language/Linguistics
Язык: English
Издание: 6 new edition
Иллюстрации: Adaptation of last edn; 20 line drawings, color; 150 halftones, color; 30 illustrations, color
Размер: 281 x 218 x 20
Читательская аудитория: College/higher education
Ключевые слова: Communication studies, BUSINESS & ECONOMICS / Industries / Media & Communications,LANGUAGE ARTS & DISCIPLINES / Communication Studies,SOCIAL SCIENCE / Media Studies
Подзаголовок: Mass communication in a converging world
Рейтинг:
Поставляется из: Англии
Описание:

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The books media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.





      Новое издание
Media Today: Mass Communication in a Converging World

Автор: Joseph Turow
Название: Media Today: Mass Communication in a Converging World
ISBN: 1138593842 ISBN-13(EAN): 9781138593848
Издательство: Taylor&Francis
Цена: 11615 р.
Наличие на складе: Поставка под заказ.
Описание: This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.

Media today

Автор: Turow, Joseph (university Of Pennsylvania, Usa)
Название: Media today
ISBN: 0367680297 ISBN-13(EAN): 9780367680299
Издательство: Taylor&Francis
Цена: 12050 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: This eighth edition of Joseph Turow`s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.

      Старое издание
Media Today

Автор: Turow
Название: Media Today
ISBN: 041553643X ISBN-13(EAN): 9780415536431
Издательство: Taylor&Francis
Цена: 4574 р.  

-30%

Наличие на складе: Есть (4 шт.)
Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Media at war

Автор: Carruthers Susan L.
Название: Media at war
ISBN: 0230244572 ISBN-13(EAN): 9780230244573
Издательство: Springer
Рейтинг:
Цена: 4206 р. 6008.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.

Media, organizations and identity

Название: Media, organizations and identity
ISBN: 0230515517 ISBN-13(EAN): 9780230515512
Издательство: Springer
Рейтинг:
Цена: 5058 р.
Наличие на складе: Есть (3 шт.)
Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Media Today

Автор: Turow
Название: Media Today
ISBN: 041553643X ISBN-13(EAN): 9780415536431
Издательство: Taylor&Francis
Цена: 4574 р. 6534.00 -30%
Наличие на складе: Есть (4 шт.)
Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Qualitative Research Methods for Media Studies

Автор: Brennen Bonnie
Название: Qualitative Research Methods for Media Studies
ISBN: 0415890225 ISBN-13(EAN): 9780415890229
Издательство: Taylor&Francis
Рейтинг:
Цена: 3861 р. 5516.00 -30%
Наличие на складе: Есть (2 шт.)
Описание:

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 2691 р.
Наличие на складе: Поставка под заказ.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Media and Communication Research Methods

Автор: Hansen Anders
Название: Media and Communication Research Methods
ISBN: 023000007X ISBN-13(EAN): 9780230000070
Издательство: Springer
Рейтинг:
Цена: 4191 р.
Наличие на складе: Нет в наличии.

Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.

Media Ethics: Issues and Cases

Автор: Patterson
Название: Media Ethics: Issues and Cases
ISBN: 1259010813 ISBN-13(EAN): 9781259010811
Издательство: McGraw-Hill
Рейтинг:
Цена: 7720 р.
Наличие на складе: Поставка под заказ.

Описание: Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an "across the curriculum" approach in other media courses.

Media and Convergence Management

Название: Media and Convergence Management
ISBN: 3642361625 ISBN-13(EAN): 9783642361623
Издательство: Springer
Рейтинг:
Цена: 12577 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management.

Media psychology

Автор: Giles, David
Название: Media psychology
ISBN: 0805840494 ISBN-13(EAN): 9780805840490
Издательство: Taylor&Francis
Рейтинг:
Цена: 7259 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This text tackles the traditional topics of media psychology--sex, violence, advertising--along with developmental aspects of media influence and the psychology of the audience. It examines specific media genres--news, sports, soaps, audience participation media, the internet -- and asks what light psychology can shed on the popularity of these genres and the response of their audiences.

The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

Автор: Thomas David B., Barlow Mike
Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
ISBN: 0470886021 ISBN-13(EAN): 9780470886021
Издательство: Wiley
Рейтинг:
Цена: 5542 р.
Наличие на складе: Поставка под заказ.

Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.

Managing media companies

Автор: Aris, Annet Bughin, Jacques
Название: Managing media companies
ISBN: 047071395X ISBN-13(EAN): 9780470713952
Издательство: Wiley
Рейтинг:
Цена: 9021 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.

Comparing Media Systems Beyond the Western World

Автор: Hallin
Название: Comparing Media Systems Beyond the Western World
ISBN: 1107699541 ISBN-13(EAN): 9781107699540
Издательство: Cambridge Academ
Рейтинг:
Цена: 4117 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Comparing Media Systems Beyond the Western World explores the relation between media and political systems in a wide range of non-Western contexts, analyzing the variety of ways in which media interact with the state and with various political actors and the roles journalists play in these relationships.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия