Автор: Bhalla Название: Collaboration and Co-creation ISBN: 1441970819 ISBN-13(EAN): 9781441970817 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure customer satisfaction from a rear-window perspective, and help companies and their customers look forward instead.P>
Автор: Prof. Dietmar Harhoff, Ph.D.; Carolin H?ussler Название: Inter-Firm Collaboration ISBN: 3824483335 ISBN-13(EAN): 9783824483334 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The increasing number of inter-firm collaborations suggests that the collaborative mode of organizing transactions has become quite attractive in many industries. Today's firms increasingly operate in highly technology-and knowledge intensive areas where the sources of knowledge are located more diffusely. Moreover, globalization exposes firms to global competition, but also creates tremendous opportunities for exploiting technologies and competencies more fully than in the past. Carolin Haussler's dissertation acknowledges these new challenges and studies various aspects of collaborative arrangements. Among the questions addressed in her thesis are: Do inter-firm collaboration increase firm value? How do partners in a business alliance allocate control rights? Does contractual structure influence performance? Does the collaborative mode of organizing influence firm dynamics? In her dissertation, Carolin Haussler attempts to answer some of these questions. She uses quantitative econometric evidence and qualitative information from firms. In chapter 2, she presents an event study and analyzes stock market reactions to inter-firm collaboration announcements. The findings suggest that not all firms profit equally from inter firm collaboration. In chapter 3, Carolin Haussler addresses the problems emerging in asymmetrical partnerships, e.g. between large pharmaceutical firms and biotechnology startups. Using a unique dataset on inter-firm collaborations, Haussler finds that the assignment of control rights is mainly related to incentive issues and the bargaining position of firms."
Автор: Marheineke Название: Designing Boundary Objects for Virtual Collaboration ISBN: 3658153857 ISBN-13(EAN): 9783658153854 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marc Marheineke explores the phenomenon of boundary objects in the process of virtual collaboration. Virtual collaboration is an interactive act that connects jointly and voluntarily collaborating individuals that are electronically linked and he examines these communities from different perspectives. All communities are characterized by their aim to conduce to shared understanding through a purposeful use of boundary objects. These objects are artefacts that serve two or more community members to establish collaboration. This book shows in a design-oriented process how and when to use these boundary objects for virtual collaboration.
Описание: Steel yourself, your career, and your business against future threats with effective collaboration
From Me to We shows business decision makers how the ability to effectively collaborate for mutual commercial benefit is the solution to future-proofing a business. Smashing the myth of the "Me Economy," this insightful guide explains the model of Commercial Collaboration and the mindset and think-space it requires. Expanding upon Sheryl Sandberg's "Lean In" premise, this book emphasizes the need for continuous professional evolution and effort, and describes why women hold an important role in effecting change. Ideas are illustrated with examples, and backed by sector-specific research and interviews with business leaders who have seen real-world results of effective business collaboration. The Seven ReConnect Principles outline methods of realizing change, providing readers a way forward that will future-proof themselves, their careers, and their businesses.
Collaboration isn't just a soft skill that's nice to have - it's a vital business practice that affects the bottom line. As the way we do business continues to evolve, collaboration is becoming ever more crucial to steeling an organization against the threats of tomorrow. From Me to We is a practical handbook for more robust business strategy.
Learn the key principles at the heart of Commercial Collaboration
Discover the value of trusting others in business relationships
Become authentically invested in the "We" space
Gain the tools to open up to a smarter, savvier way of business thinking
Business leaders and entrepreneurs have the complex responsibility of constant strategic thinking. If those finely tuned minds can be brought together for mutual benefit, the possibilities expand and the rewards can be dramatically amplified. From Me to We helps leaders drive better business, armored against future threats.
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