Essentials of Health Care Marketing 4 edf., Berkowitz, Eric N.
Автор: Berkowitz Eric N. Название: Essentials of Health Care Marketing 3 ed. ISBN: 0763783331 ISBN-13(EAN): 9780763783334 Издательство: Jones & Bartlett Цена: 28199 р. Наличие на складе: Поставка под заказ. Описание: The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials Of Health Care Marketing, Third Edition Will Provide Your Students With A Foundational Knowledge Of The Principles Of Marketing And Their Particular Application In Health Care. Moreover, The Text Offers A Perspective On How These Principles Must Shift In Response To The Changing Environmental Forces That Are Unique To This Market. The Text Is A Complete Curriculum Of Marketing Management Tools And Techniques And Is Ideal For Graduate Courses, Though Advanced Undergraduates Can Readily Grasp The Level Of Presentation. Key Features: Filled With Examples From A Wide Array Of Health Care Providers, Health Systems, Hmos, Physician-Hospital Organizations, And More. ? Covers Fundamental Topics Such As Market Research, Strategy, And The Strategic Marketing Process. ? Chapters Include Learning Objectives, Key Terms, And Chapter Problems For Discussion. ? Accompanied By Downloadable Instructor'S Manual And Powerpoint Slides To Facilitate Course Instruction.
Автор: Hacker, Neville F. Gambone, Joseph C. Hobel, Calvin J. Название: Essentials Of Obstetrics and Gynecology 6E IE. ISBN: 0323340539 ISBN-13(EAN): 9780323340533 Издательство: Elsevier Science Рейтинг: Цена: 5493 р. Наличие на складе: Поставка под заказ.
Описание: Preceded by Hacker and Moore`s essentials of obstetrics and gynecology / [edited by] Neville F. Hacker, Joseph C. Gambone, Calvin J. Hobel.
Описание: Now in its Fifth Edition, Clinical Epidemiology: The Essentials is a comprehensive, concise, and clinically oriented introduction to the subject of epidemiology. Written by expert educators, this text introduces students to the principles of evidence-based medicine that will help them develop and apply methods of clinical observation in order to form accurate conclusions. The Fifth Edition includes more complete coverage of systematic reviews and knowledge management, as well as other key topics such as abnormality, diagnosis, frequency and risk, prognosis, treatment, prevention, chance, studying cases and cause.
Автор: Bhagavan, N. V. (John A. Burns School of Medicine, University of Hawaii at Manoa, Honolulu, HI, USA) Ha, Chung-Eun (John A. Burns School of Medicine, Название: Essentials of Medical Biochemistry, 2 ed. ISBN: 0124166873 ISBN-13(EAN): 9780124166875 Издательство: Elsevier Science Рейтинг: Цена: 11874 р. 14843.00-20% Наличие на складе: Есть (2 шт.) Описание: Essentials of Medical Biochemistry, Second Edition: With Clinical Cases is the most condensed, yet detailed biochemistry overview available on the topic. It presents contemporary coverage of the fundamentals of biochemistry, emphasizing relevant physiologic and pathophysiologic biochemical concepts. . Pivotal clinical case studies aid in understanding basic science in the context of diagnosis and treatment of human diseases, and the text illuminates key topics in molecular immunology and hemostasis. . Users will find basic and fundamental concepts that will aid students and professionals in biochemistry, medicine, and other healthcare disciplines. the text is a useful refresher that will help users meet USMLE and other professional licensing examination requirements, providing thorough introductions, key points, multicolored illustrations of chemical structures and figures, fact-filled tables, and recommended reading lists.
Автор: Daffner Название: Clinical radiology. The essentials 4ed PB ISBN: 1451142501 ISBN-13(EAN): 9781451142501 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 7406 р. 9257.00-20% Наличие на складе: Есть (2 шт.) Описание: Written in an engaging, easy-to-read style, Clinical Radiology covers the topics most often included in introductory radiology courses and emphasizes clinical problem solving. The text offers guidelines for selecting imaging studies in specific clinical situations and takes a systematic approach to imaging interpretation, presenting a review of normal anatomy, technical and pathologic considerations, and diagnostic advice. The Fourth Edition includes:-NEW! Full-color design and illustrations-50 new images, updated to reflect the latest technology-Expanded coverage of neurotoxicity and radiation exposure -Additional "Diagnostic Pearls" included in each chapter-Bonus online material, including case studies, slides, and additional radiological images
Описание: Derived from Ben Pierce's popular and acclaimed Genetics: A Conceptual Approach, this streamlined text covers basic transmission, molecular, and population genetics.
Автор: Bolter Julie; Timperley Susan; Bullock Simon; Newman Graham, Sherran Peter Название: Cambridge Essentials Mathematics: Extension 9 ISBN: 0521723841 ISBN-13(EAN): 9780521723848 Издательство: Cambridge Academ Рейтинг: Цена: 1831 р. Наличие на складе: Невозможна поставка.
Описание: A dynamic new course combining classbook, CD-ROM and online components to offer flexible, time saving and supportive materials.
Название: Social Marketing and Public Health ISBN: 0198717695 ISBN-13(EAN): 9780198717690 Издательство: Oxford Academ Рейтинг: Цена: 6687 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Описание: The bestselling guide to the field, updated with a new, more relevant perspective Health Care Information Systems is the gold-standard textbook for the field, providing in-depth coverage of real-world health information management. Merging general concepts with practical detail, this book provides students with a highly transferable skill set that transitions seamlessly into practice. This new fourth edition has been completely reworked to reflect the health care system's evolving needs, providing a big-picture health system perspective on information systems throughout the continuum of care. Coverage of new and emerging technologies and population health management offers engaging discussion of current shifts in the health care industry, and case studies have been updated and expanded to provide additional illustration of important concepts. Recent years have brought significant changes to the health care industry, and information management is becoming an increasingly critical part of managing health and healthcare; this book provides essential guidance toward all aspects of the field. Learn how information systems are used across the health care continuum Discover the role of IT in managing health, patient engagement, and care management Explore the latest technologies that facilitate the management of sensitive information Delve into increasing trends, such as population health management Health care reform, accountable care, and an increasingly global focus has turned the health care data stream into a deluge. Information systems are becoming increasingly powerful, but they are of little use unless backed by practitioners with a deep understanding of both information management and the health care system. Health Care Information Systems equips future health care managers to serve the needs of any health care organization.
Автор: Chapel, Helen Haeney, Mansel Misbah, Siraj Snowden, Neil Название: Essentials of Clinical Immunology. 6 ed ISBN: 1118472950 ISBN-13(EAN): 9781118472958 Издательство: Wiley Рейтинг: Цена: 8667 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Essentials of Clinical Immunology provides the most up-to-date, core information required to understand diseases with an immunological basis. Clinically focussed, the sixth edition of this classic text presents theoretical and practical information i
Описание: This text presents the key features necessary for basic pediatric practice. Focusing on the "essential" problems, this reference presents a simplified approach to understanding pediatric care. The book introduces the pediatric diseases and disorders that represent both the common illnesses of childhood and the less common problems that exemplify pathophysiologic mechanisms and diseases process. The text offers a simplified format and an array of tables and figures for easy comprehension.
Автор: Benjamin, Ivor (Professor of Medicine, Physiology, Pharmacology and Toxicology, Cell Biology, and Surgery; Director, Cardiovascular Center; Chief, Div Название: Andreoli and Carpenter`s Cecil Essentials of Medicine ISBN: 143771899X ISBN-13(EAN): 9781437718997 Издательство: Elsevier Science Рейтинг: Цена: 8909 р. Наличие на складе: Поставка под заказ.
Описание: Students, residents, and instructors swear by Andreoli and Carpenter's Cecil Essentials of Medicine because it presents just the right amount of information, just the right way. This updated edition has been revised to provide the most current, easy-to-digest review of internal medicine. Comprehensive yet concise, it focuses on the high-yield core knowledge important to those established in or just entering the field.
Excellent images and photographs vividly illustrate the appearance and clinical features of disease. Full-color design makes absorbing and retaining information as effortless as possible. Highlights the core principles of medicine and how they apply to patient care.
Focused revision reduces the number of pages from the previous edition, providing more high-yield core information in an accessible format. Clear, concise writing style facilitates comprehension, while new figures, tables, and end-of-chapter references enhance readability and retention. Consistent format provides clarity.
Each section describes key physiology and biochemistry, followed by comprehensive accounts of the diseases of the organ system or field covered in the chapters. Brand-new chapters on Thrombosis and Head and Neck Infections ensure coverage of the topics most relevant to each reader's needs. Student Consult eBook version included with purchase.
This enhanced eBook experience includes web-only extras, additional figures and tables, clinical photos, radiologic images, video procedures, imaging studies, and audio recordings, in addition to the fully searchable text and all of the images from the book. Your purchase entitles you to access the web site until the next edition is published, or until the current edition is no longer offered for sale by Elsevier, whichever occurs first. Elsevier reserves the right to offer a suitable replacement product (such as a downloadable or CD-ROM-based electronic version) should online access to the web site be discontinued.
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