The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing and Evaluation, Lee Seungwon
Автор: Deirdre Niamh Duffy Название: Evaluation and Governing in the 21st Century ISBN: 1137545127 ISBN-13(EAN): 9781137545121 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book interrogates the role played by evaluation in 21st century governing.
Автор: Kitchen Название: The Dominant Influence of Marketing in the 21st Century ISBN: 0230296831 ISBN-13(EAN): 9780230296831 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions `Is marketing a leviathan in today`s societies?`
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