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Lead Market India, Cornelius Herstatt; Rajnish Tiwari


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Цена: 18167.00р.
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Автор: Cornelius Herstatt; Rajnish Tiwari
Название:  Lead Market India
ISBN: 9783319463902
Издательство: Springer
Классификация:




ISBN-10: 331946390X
Обложка/Формат: Hardback
Страницы: 254
Вес: 0.57 кг.
Дата издания: 2017
Серия: India studies in business and economics
Язык: English
Издание: 1st ed. 2017
Иллюстрации: 54 illustrations, black and white; xi, 254 p. 54 illus.
Размер: 234 x 156 x 16
Читательская аудитория: Professional & vocational
Подзаголовок: Key elements and corporate perspectives for frugal innovations
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Дополнительное описание: Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume.- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications.- Chapter 3 Fru



Strategic market relationships

Автор: Donaldson, Bill O`toole, Tom
Название: Strategic market relationships
ISBN: 0470028807 ISBN-13(EAN): 9780470028803
Издательство: Wiley
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Цена: 8070.00 р.
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Описание: "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

Dominance without Hegemony - History & Power in Colonial India (OIP) (Paper)

Автор: Guha, Ranajit
Название: Dominance without Hegemony - History & Power in Colonial India (OIP) (Paper)
ISBN: 0674214838 ISBN-13(EAN): 9780674214835
Издательство: Wiley
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Цена: 5853.00 р.
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Описание: What is colonialism and what is a colonial state? Ranajit Guha points out that the colonial state in South Asia was fundamentally different from the metropolitan bourgeois state which sired it. The metropolitan state was hegemonic in character, and its claim to dominance was based on a power relation in which persuasion outweighed coercion. Conversely, the colonial state was non-hegemonic, and in its structure of dominance coercion was paramount.

Indeed, the originality of the South Asian colonial state lay precisely in this difference: a historical paradox, it was an autocracy set up and sustained in the East by the foremost democracy of the Western world. It was not possible for that non-hegemonic state to assimilate the civil society of the colonized to itself. Thus the colonial state, as Guha defines it in this work, was a paradox,a dominance without hegemony.

Dominance without hegemony had a nationalist aspect as well. This arose from a structural split between the elite and subaltern domains of politics, and the consequent failure of the Indian bourgeoisie to integrate vast areas of the life and consciousness of the people into an alternative hegemony. That predicament is discussed in terms of the nationalist project of anticipating power by mobilizing the masses and producing an alternative historiography.

In both endeavours the elite claimed to speak for the people constituted as a nation and sought to challenge the pretensions of an alien regime to represent the colonized. A rivalry between an aspirant to power and its incumbent, t is was in essence a contest for hegemony.

The Luxury Market in India

Автор: Atwal
Название: The Luxury Market in India
ISBN: 0230336728 ISBN-13(EAN): 9780230336728
Издательство: Springer
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Цена: 16769.00 р.
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Описание: A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Law and Market Economy

Автор: Robin Paul Malloy
Название: Law and Market Economy
ISBN: 0521787319 ISBN-13(EAN): 9780521787314
Издательство: Cambridge Academ
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Цена: 6811.00 р.
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Описание: This synthesis of law, philosophy and market theory provides a new jurisprudence of exchange. It presents a fundamental critique of the traditional economic analysis of law and an alternative approach through semiotic analysis, examining the market exchange process through the broader perspective of creativity and human relationships.

Plumbers and Visionaries - Securities Settlement and Europe`s Financial Market

Автор: Norman
Название: Plumbers and Visionaries - Securities Settlement and Europe`s Financial Market
ISBN: 0470724250 ISBN-13(EAN): 9780470724255
Издательство: Wiley
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Цена: 9108.00 р.
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Описание: Crossing Frontiers is a story about the settlements industry in Europe, with an emphasis on cross border, influenced by the developments and business in the US and bound up with the Americanization of securities markets, all the while relating the impact on Europe.

Rethinking the Market Economy

Автор: Lambin Jean-Jacques
Название: Rethinking the Market Economy
ISBN: 1137392894 ISBN-13(EAN): 9781137392893
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic approach, whilst proposing a road map leading to the adoption of a `societal market economy` model as an appealing and politically acceptable third-way between capitalism and socialism.


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