The Luxury Market in India, Atwal

Автор: Diniz
Название: The Luxury Market in Brazil
ISBN: 1137432543 ISBN-13(EAN): 9781137432544
Издательство: Springer
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Цена: 12157.00 р.
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Описание: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Автор: Giacosa
Название: Innovation in Luxury Fashion Family Business
ISBN: 1137498641 ISBN-13(EAN): 9781137498649
Издательство: Springer
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Цена: 8384.00 р.
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Описание: A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Автор: Cornelius Herstatt; Rajnish Tiwari
Название: Lead Market India
ISBN: 331946390X ISBN-13(EAN): 9783319463902
Издательство: Springer
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Цена: 18167.00 р.
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Описание: India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.