Gunter Food Advertising 9783319407050

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Автор: Gunter
Название: Food Advertising
ISBN: 9783319407050
Издательство: Springer
Классификация:

Культурология

Питание и общество

Реклама и общество

Возрастные группы: дети

Торговля и маркетинг

ISBN-10: 3319407058
Обложка/Формат: Hardback
Страницы: 303
Вес: 0.53 кг.
Дата издания: 2016
Язык: English
Издание: 1st ed. 2016
Иллюстрации: Vii, 303 p.; vii, 303 p.
Размер: 219 x 155 x 22
Читательская аудитория: General (us: trade)
Основная тема: Social Sciences
Подзаголовок: Nature, Impact and Regulation
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.

Дополнительное описание: 1.What are the Concerns about Food Advertising?.- 2.What is the Balance of Evidence for the Effects of Food Advertising?.- 3.What is the Potential for Exposure to Food Advertising?.- 4.Food Advertising: Informative, Misleading or Deceptive?.- 5.Does Food

Food Advertising, Gunter