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International Fragmentation, Arora


Варианты приобретения
Цена: 6986.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Arora
Название:  International Fragmentation
ISBN: 9783319338453
Издательство: Springer
Классификация:



ISBN-10: 3319338455
Обложка/Формат: Hardback
Страницы: 154
Вес: 0.37 кг.
Дата издания: 2016
Серия: International Marketing and Management Research
Язык: English
Иллюстрации: 3 black & white illustrations, 7 colour illustrations, biography
Размер: 217 x 156 x 15
Читательская аудитория: General (us: trade)
Основная тема: Business/Economics
Подзаголовок: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:
This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level.
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.

Дополнительное описание: Part 1: Manufacturing.- 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage.- Part 2: Marketing.- 2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding.- 3. The Influence of Culture on Leader-Member Exchange a



Statistical Quality Control: A Modern Introduction, International Student Version, 6th Edition

Автор: Montgomery
Название: Statistical Quality Control: A Modern Introduction, International Student Version, 6th Edition
ISBN: 0470233974 ISBN-13(EAN): 9780470233979
Издательство: Wiley
Рейтинг:
Цена: 7602.00 р.
Наличие на складе: Поставка под заказ.

Описание: Covering everything from basic principles to state-of-the-art concepts and applications, this book arms readers with a comprehensive understanding of modern statistical methods for quality control and improvement. The authors cover basic and advanced methods of statistical process control (SPC), show how statistically designed experiments can be used for process design, development and improvement, and explore acceptance sampling. Throughout the pages, guidelines are provided for selecting the correct statistical technique to use in a variety of situations.

International Marketing of Higher Education

Автор: Wu
Название: International Marketing of Higher Education
ISBN: 113754290X ISBN-13(EAN): 9781137542908
Издательство: Springer
Рейтинг:
Цена: 11878.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.


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