Wu International Marketing of Higher Education 9781137542908

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Автор: Wu
Название: International Marketing of Higher Education
ISBN: 9781137542908
Издательство: Springer
Классификация:

Организация и управление образованием

Высшее и дополнительное образование

Торговля и маркетинг

ISBN-10: 113754290X
Обложка/Формат: Hardback
Страницы: 262
Вес: 0.50 кг.
Дата издания: 2016
Язык: English
Издание: 2016 ed.
Иллюстрации: 4 black & white illustrations, 20 colour illustrations, biography
Размер: 161 x 219 x 22
Читательская аудитория: Postgraduate, research & scholarly
Основная тема: Education
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Дополнительное описание: Part 1 Introduction: Role of International Marketing in Higher Education.- 1. IntroductionTerry Wu and Vik Naidoo.- Part 2 Emerging Themes and Strategic Perspectives.- 2. The Relevance of Marketing Activities for Higher Education Institutions Luis Fernand

International Marketing of Higher Education, Wu