Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Measuring Electronic Word-of-Mouth Effectiveness, Weitzl


Варианты приобретения
Цена: 11179.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Weitzl
Название:  Measuring Electronic Word-of-Mouth Effectiveness
ISBN: 9783658158880
Издательство: Springer
Классификация:
ISBN-10: 3658158883
Обложка/Формат: Paperback
Страницы: 375
Вес: 0.52 кг.
Дата издания: 2017
Язык: English
Издание: 1st ed. 2017
Иллюстрации: 5 illustrations, black and white; xviii, 375 p. 5 illus.
Размер: 210 x 148 x 21
Читательская аудитория: Professional & vocational
Основная тема: Business/Economics
Подзаголовок: Developing and Applying the eWOM Trust Scale
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.
Дополнительное описание: Interdisciplinary Literature Review on Trust.- Conceptualizing and Identifying the Role of eWOM Trust.- Developing the eWOM Trust Scale by Testing its Dimensionality, Reliability, Validity and Generalizability.- Applying the eWOM Trust Scale for Segmenti



Measuring Customer Service Effectiveness

Автор: Cook
Название: Measuring Customer Service Effectiveness
ISBN: 113825620X ISBN-13(EAN): 9781138256200
Издательство: Taylor&Francis
Рейтинг:
Цена: 8573.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, delivering it to meet and exceed your customers' expectations? Customer service is an intangible thing, it is perishable and it is personal, so measuring it can be complicated and less than straightforward. Help is at hand. Sarah Cook's down-to-earth guide provides the rationale behind measuring service effectiveness externally and internally and explains the measurement process, from preparation to managing the results. The book also includes an exploration of the various techniques open for measuring effectiveness and how to use them. Utilising her consultancy experiences the author has ensured that there is plenty of ready-to-use materials to enable you to start measuring your own organisation's service effectiveness straight away.

Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness

Автор: Christoph Preuss
Название: Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness
ISBN: 3658046295 ISBN-13(EAN): 9783658046293
Издательство: Springer
Рейтинг:
Цена: 9781.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.

Managing Negative Word-of-Mouth on Social Media Platforms

Автор: Nee
Название: Managing Negative Word-of-Mouth on Social Media Platforms
ISBN: 3658139978 ISBN-13(EAN): 9783658139971
Издательство: Springer
Рейтинг:
Цена: 9141.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.

Power Brands: Measuring, Making, and Managing Brand Success

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
Рейтинг:
Цена: 5536.00 р.
Наличие на складе: Поставка под заказ.

Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

Автор: Jordan Jason, Teel Michelle, Vazzana Michelle
Название: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
ISBN: 0071765735 ISBN-13(EAN): 9780071765732
Издательство: McGraw-Hill
Рейтинг:
Цена: 4631.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия