Описание: What a highly successful, centuries-old practice can teach the corporate world and how it can bring more meaning to one`s career.
Автор: Kay, John (Professor of Economics, London Business Название: Foundations of Corporate Success: How Business Strategies Add Value ISBN: 019828988X ISBN-13(EAN): 9780198289883 Издательство: Oxford Academ Рейтинг: Цена: 7918.00 р. Наличие на складе: Поставка под заказ.
Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.
Описание: Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such communication experts from 15 countries. To answer the exciting question "how to be creative faster, more often and with more precision?" For all those involved in the creative process, this book provides a practical workflow structurnd powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently. "How to Catch the Big Idea" provides practical, powerful and inspiring impetus for the reader´s daily business. The book clearly and concretely describes how to develop and manage great ideas. It shows how to create a relevant strategy and ultimately put it to effect, to establish and support an effective and more creative working structure. Whoever wants to learn from the world´s best creatives will really enjoy this book.
Описание: Praise for Building A World-Class Compliance Program "The globalization of business and communications presents unprecedented opportunities for successful growth in many industries and for companies large and small. Conversely, the compliance challenges faced by businesses worldwide have never been more challenging.
Описание: Make the right hires every time, with an analytical approach to talent Predicting Success is a practical guide to finding the perfect member for your team.
Автор: Schwass, Joachim Название: Wise growth strategies in leading family businesses ISBN: 1403994161 ISBN-13(EAN): 9781403994165 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The majority of family businesses are both ill-prepared and ineffective at handling the emotional family-related and the rational business-related complexities they face. This book, a nine year study of multi-generational award-winning family businesses, provides new and deep insights into their long-term success strategies.
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