Global Consumer Behavior, Ammi

Автор: Hawkins Delbert I
Название: Consumer Behavior: Building Market Strategy
ISBN: 0071315128 ISBN-13(EAN): 9780071315128
Издательство: McGraw-Hill
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Цена: 6486.00 р.
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Описание: Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.

Автор: Ng, Sharon; Lee, Angela Y.
Название: Handbook of Culture and Consumer Behavior
ISBN: 0199388520 ISBN-13(EAN): 9780199388523
Издательство: Oxford Academ
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Цена: 10771.00 р.
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Описание: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

Название: Social Psychology of Consumer Behavior
ISBN: 1138882941 ISBN-13(EAN): 9781138882942
Издательство: Taylor&Francis
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Цена: 8420.00 р.
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Описание: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Автор: Juster Francis Thomas, Juster F. Thomas
Название: Anticipations and Purchases: An Analysis of Consumer Behavior
ISBN: 069162495X ISBN-13(EAN): 9780691624952
Издательство: Wiley
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Цена: 6653.00 р.
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Описание: The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library