Handbook of Culture and Consumer Behavior, Ng, Sharon; Lee, Angela Y.

Автор: Musso & Druica
Название: Handbook Of Research On Retailer-Consumer Relationship Development
ISBN: 1466660740 ISBN-13(EAN): 9781466660748
Издательство: Mare Nostrum (Eurospan)
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Цена: 55301.00 р.
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Описание: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Management offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyse the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Автор: Martin, Leslie R.; DiMatteo, M. Robin
Название: The Oxford Handbook of Health Communication, Behavior Change, and Treatment Adherence
ISBN: 0199795835 ISBN-13(EAN): 9780199795833
Издательство: Oxford Academ
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Цена: 24948.00 р.
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Описание: This edited volume brings together top-notch scientists and practitioners to illustrate intersections between health communication, behavior change, and treatment adherence.

Автор: Ammi
Название: Global Consumer Behavior
ISBN: 1905209630 ISBN-13(EAN): 9781905209637
Издательство: Wiley
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Цена: 25811.00 р.
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Описание: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

Автор: Hawkins Delbert I
Название: Consumer Behavior: Building Market Strategy
ISBN: 0071315128 ISBN-13(EAN): 9780071315128
Издательство: McGraw-Hill
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Цена: 6486.00 р.
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Описание: Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.

Название: Social Psychology of Consumer Behavior
ISBN: 1138882941 ISBN-13(EAN): 9781138882942
Издательство: Taylor&Francis
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Цена: 8420.00 р.
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Описание: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Автор: Juster Francis Thomas, Juster F. Thomas
Название: Anticipations and Purchases: An Analysis of Consumer Behavior
ISBN: 069162495X ISBN-13(EAN): 9780691624952
Издательство: Wiley
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Цена: 6653.00 р.
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Описание: The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library