The Fundamentals of Digital Fashion Marketing, Clare Harris

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Easey Mike, Pettit John, Moss Paul,
Название: Fashion Marketing
ISBN: 063205199X ISBN-13(EAN): 9780632051991
Издательство: Wiley
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Цена: 3166.00 р.
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Описание: Marketing is a firmly established element of fashion and clothing courses. This book discusses contemporary issues faced by fashion marketers, with British and international examples. It embraces an integrated approach to marketing communications with elements covering personal shopping and the use of celebrity endorsements.

Автор: Heinze Aleksej
Название: Digital and Social Media Marketing
ISBN: 1138917915 ISBN-13(EAN): 9781138917910
Издательство: Taylor&Francis
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Цена: 7195.00 р.
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Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Easey, Mike
Название: Fashion marketing
ISBN: 1405139536 ISBN-13(EAN): 9781405139533
Издательство: Wiley
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Цена: 4752.00 р.
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Описание: `Clothing that is not purchased or worn is not fashion` (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.