Описание: Conveys important corporate finance concepts and applications. This text distills the subject of corporate finance down to its core, while also maintaining a decidedly modern approach.
Автор: Reiner Westermeier Название: Electrophoresis in Practice: A Guide to Methods and Applications of DNA and Protein Separations, 4th, Revised and Updated Edition ISBN: 3527311815 ISBN-13(EAN): 9783527311811 Издательство: Wiley Рейтинг: Цена: 10164.00 р. 14520.00-30% Наличие на складе: Есть (1 шт.) Описание: This laboratory guide for successful electrophoretic separations is divided into two parts to provide readers with a thorough presentation of the fundamentals followed by a detailed description of the most common methods currently in use. This fourth edition retains the successful concept of its predecessors, yet features a brand--new layout, and is further enhanced by a section on difference gel electrophoresis, while the chapter on proteome analysis is practically all new and considerably extended, plus there are now around 10 per cent new literature references.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Автор: Bendsoe M.P., Sigmund O. Название: Topology Optimization: Theory, Methods and Applications ISBN: 3540429921 ISBN-13(EAN): 9783540429920 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The topology optimization method solves the basic engineering problem of distributing a limited amount of material in a design space. The first edition of this book has become the standard text on optimal design, which is concerned with the optimization of structural topology, shape and material. This edition has been substantially revised and updated to reflect progress made in modelling and computational procedures. It also encompasses a comprehensive and unified description of the state of the art of the so-called material distribution method, based on the use of mathematical programming and finite elements. Applications treated include not only structures but also MEMS and materials.
Описание: Describes methods for the production of viral and non-viral gene transfer vectors, as well as protocols for critical applications in stem cell biology, cancer, diabetes, HIV and tissue engineering.
Автор: Price, William Название: Principles & applications of nmr self-di ISBN: 0521806968 ISBN-13(EAN): 9780521806961 Издательство: Cambridge Academ Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Translational motion in solution is at the heart of chemical and biochemical reactivity. This overview describes the physical basis of NMR measurement techniques, balancing theory with experimental observations. A detailed discussion of magnetic field gradient methods applied to MRI, alongside extensive referencing throughout, provides a timely, definitive book for researchers.
Автор: Thomas W. Cusick Название: Cryptographic Boolean Functions and Applications, ISBN: 0123748909 ISBN-13(EAN): 9780123748904 Издательство: Elsevier Science Рейтинг: Цена: 8083.00 р. Наличие на складе: Поставка под заказ.
Описание: Boolean functions are the building blocks of symmetric cryptographic systems. This book shows how Boolean functions are used in cryptography. It helps in the successful design or implementation of cryptographic algorithms or protocols using Boolean functions.
Автор: Weber Thomas A. Название: Optimal Control Theory with Applications in Economics ISBN: 0262015730 ISBN-13(EAN): 9780262015738 Издательство: MIT Press Рейтинг: Цена: 10157.00 р. Наличие на складе: Нет в наличии.
Описание:
A rigorous introduction to optimal control theory, with an emphasis on applications in economics.
This book bridges optimal control theory and economics, discussing ordinary differential equations, optimal control, game theory, and mechanism design in one volume. Technically rigorous and largely self-contained, it provides an introduction to the use of optimal control theory for deterministic continuous-time systems in economics. The theory of ordinary differential equations (ODEs) is the backbone of the theory developed in the book, and chapter 2 offers a detailed review of basic concepts in the theory of ODEs, including the solution of systems of linear ODEs, state-space analysis, potential functions, and stability analysis. Following this, the book covers the main results of optimal control theory, in particular necessary and sufficient optimality conditions; game theory, with an emphasis on differential games; and the application of control-theoretic concepts to the design of economic mechanisms. Appendixes provide a mathematical review and full solutions to all end-of-chapter problems.
The material is presented at three levels: single-person decision making; games, in which a group of decision makers interact strategically; and mechanism design, which is concerned with a designer's creation of an environment in which players interact to maximize the designer's objective. The book focuses on applications; the problems are an integral part of the text. It is intended for use as a textbook or reference for graduate students, teachers, and researchers interested in applications of control theory beyond its classical use in economic growth. The book will also appeal to readers interested in a modeling approach to certain practical problems involving dynamic continuous-time models.
Описание: Gives a cohesive presentation of power electronics fundamentals for applications and design in the power range of 500 kW or less. Describes a variety of practical and emerging power electronic converters made feasible by the new generation of power semiconductor devices.
Автор: Ok, E. Название: Real analysis with economic applications ISBN: 0691117683 ISBN-13(EAN): 9780691117683 Издательство: Wiley Рейтинг: Цена: 17266.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Addressing the topics of real analysis, this book discusses the elements of order theory, convex analysis, optimization, correspondences, linear and nonlinear functional analysis, fixed-point theory, dynamic programming, and calculus of variations. It includes fixed point theorems and applications to functional equations and optimization theory.
Автор: Durrett, Rick Название: Elementary probability for applications ISBN: 0521867568 ISBN-13(EAN): 9780521867566 Издательство: Cambridge Academ Рейтинг: Цена: 10611.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a perfect one-semester introduction to probability, for students who are familiar with basic calculus. The lively style reflects the author`s philosophy that the best way to learn probability is to see it in action, and he gives over 200 examples from genetics, sports, finance, and current events.
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