Автор: Kelly-Holmes Название: Advertising as Multilingual Communication ISBN: 0230217060 ISBN-13(EAN): 9780230217065 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Автор: Bowe Название: Communication across Cultures ISBN: 1107685141 ISBN-13(EAN): 9781107685147 Издательство: Cambridge Academ Рейтинг: Цена: 6970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communication across Cultures remains an excellent resource for students of linguistics and related disciplines, including anthropology, sociology and education. It is also a valuable resource for professionals concerned with language and intercultural communication in this global era.
Автор: Scollon R Ron, Wellman Heath Christopher, Scollon Название: Intercultural Communication ISBN: 0631224181 ISBN-13(EAN): 9780631224181 Издательство: Wiley Рейтинг: Цена: 3800.00 р. Наличие на складе: Поставка под заказ.
Описание: Serves as a guide to the main concepts and problems of intercultural communication. This work includes sections that: sets out the authors` distinction between cross-cultural communication and intercultural communication; and outlines the methodology of ethnography that is the practical basis of the authors` research.
Автор: Edited by Zhu Hua Название: The Language and Intercultural Communication Reader ISBN: 0415549132 ISBN-13(EAN): 9780415549134 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Language is key to understanding culture, and culture is an essential part of studying language. This reader focuses on the interplay between Language and Intercultural Communication.
Автор: Ping Название: Intercultural Communication in the Chinese Workplace ISBN: 1137381035 ISBN-13(EAN): 9781137381033 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book proposes a new theoretical and methodological approach to the investigation and explanation of intercultural differences in conflict management strategies and relational (politeness) strategies in workplace settings, taking the Chinese workplace as its focus.
Автор: Kelly-Holmes Название: Advertising as Multilingual Communication ISBN: 1403917256 ISBN-13(EAN): 9781403917256 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Автор: Heffer Название: Legal-Lay Communication Textual Travels in the Law ISBN: 0199746834 ISBN-13(EAN): 9780199746835 Издательство: Oxford Academ Рейтинг: Цена: 7918.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an engaging and thought-provoking exploration of the way texts emerging in the legal process `travel` in various ways to produce new forms and new meanings in new contexts.
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