Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Pel?ez Название: The Global Recession Risk ISBN: 0230521509 ISBN-13(EAN): 9780230521506 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A fire sale of US debt could cause a global recession through disorderly devaluation of the dollar, raising interest rates and crashing stock markets. The G7 doctrine of shared responsibility intends to coordinate regional efforts. This book analyzes the main issues and individual regions, including China, Japan, the EU and the USA.
Описание: This bestselling textbook steers a course through the challenges of global business and charts the responsibilities that fall on organizations today. As globalization engulfs an ever wider range of societies and industries, a sound understanding of the forces and influences impacting on businesses is invaluable. This book acts as your navigational guide through the complexities and risks of rapidly-changing business environments.Combining a comprehensive introduction to the business environment with a thoroughly international perspective, The Global Business Environment covers all students need to know on Global Business Environment and International Business courses.Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to help you learn, revise and think critically about the global business environment:International case studies: 36 case studies invite you to explore a diverse range of businesses, industries, governments and individuals, from all corners of the globe, from Australia and China to Iran and MozambiqueGlobal Business in Action videos: These insightful interviews link to practice, giving you a chance to learn how real life managers and business people tackle the challenges of running international businessesCritical thinking: Thought-provoking features in every chapter encourage debate on key issues from governance to environmental sustainability and business ethics, developing skills you can carry beyond your business degree into working lifeInnovative digital resources: An interactive ebook allows you to access rich media at your fingertips, with a wealth of additional learning and teaching materials (including updated case studies, lecture slides, MCQ testbank and more) available on the book’s companion website.
Автор: Wojcik, Dariusz Название: The Global Stock Market ISBN: 019966630X ISBN-13(EAN): 9780199666300 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a comprehensive and up-to-date overview of the global stock market focusing on the relations of issuers, investors, and intermediaries, and how these are shaped by local context. It shows how the stock market map is currently being re-drawn, and its centrality to understanding the structure and dynamics of the world economy.
Название: Fundamentals of Global Strategy ISBN: 1606490729 ISBN-13(EAN): 9781606490723 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3188.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
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