Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: Wilson And Gilligan Название: Strategic Marketing Management ISBN: 0750659386 ISBN-13(EAN): 9780750659383 Издательство: Taylor&Francis Рейтинг: Цена: 4884.00 р. Наличие на складе: Поставка под заказ.
Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.
Автор: Mullins, John Walker, Orville C. Название: Marketing Management: A Strategic Decision-making Approach ISBN: 0071326375 ISBN-13(EAN): 9780071326377 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.
Автор: Butuner Название: Case Studies In Strategic Planning ISBN: 1498751229 ISBN-13(EAN): 9781498751223 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Case Studies in Strategic Planning shows you how to do systematic strategic planning in real-life cases, regardless of your level of expertise. The simplified version of this methodology and its analysis tools, based on fundamentals, are easily understood and universally applied to any type of business for developing strategic plans. More importantly, this methodology guides you in identifying the circumstances in which you might use particular tools, use them effectively, and target them directly at achieving effective results.
The book is organized into two parts: Part I provides the overall framework and describes the systematic pattern of strategic planning. Part II demonstrates case studies, most of which are entrepreneurial and related to new businesses.
The book is written for two groups: The first group includes professional strategic planners and students who are interested in strategic planning. This group may be skilled at making strategic plans but do not fully understand that a strategic plan for any business involves variables specific to a particular business process. Their conventional approaches must be replaced by broader analyses and individual and factual analyses of specifics by group opinions and evaluation of convenience or preference.
The second group is made up of professionals unskilled in the techniques of strategic planning. This group might include owner/managers of small businesses, managers who are generally familiar with strategic planning, and department heads who do their own planning. Regardless of which group you fit into, or your level of expertise, you will find this book to be specific, simple to understand, and easy to use.
Автор: Foxall Название: Strategic Marketing Management (RLE Marketing) ISBN: 1138792411 ISBN-13(EAN): 9781138792418 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing `mix?, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each `weapon? in the marketing `armoury? and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.
Автор: Srinivasan Название: Case Studies In Marketing, 6Th Ed ISBN: 8120349962 ISBN-13(EAN): 9788120349964 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3049.00 р. Наличие на складе: Нет в наличии.
Описание: Now in its sixth edition, this text provides cases that have been culled from the business world and drawn from authentic sources. In this revised edition, most of these cases studies have been thoroughly updated. Four new cases have also been included: the Indian retail industry; the Indian airline industry; Hindustan Unilever Limited; and the 3G Network in India.These cases highlight the business environment of different companies, specifically from the point of view of competitiveness, product development, market strategies and international business. The facts and data are presented in a simple and easy-to-read style for better understanding.The book is meant as an adjunct text for postgraduate students of management. Also, executives attending management and development programmes will also benefit from this title.
Описание: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
