Comprehensive Strategic Management: A Guide for Students, Insight for Managers, Ed: Eric J. Bolland
Автор: Varbanova Название: Strategic Management in the Arts ISBN: 0415530024 ISBN-13(EAN): 9780415530026 Издательство: Taylor&Francis Рейтинг: Цена: 24499 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Описание: Increasingly, the challenge of management is to create and supply knowledge in order to sustain organizational performance. However, few books on management strategy have been written using this concept as a foundation. This unique volume adopts a knowledge-based approach that will complement, or perhaps supllant, other perspectives.
Автор: Nigel Evans Название: Strategic Management for Travel and Tourism ISBN: 0750648546 ISBN-13(EAN): 9780750648547 Издательство: Taylor&Francis Рейтинг: Цена: 3828 р. Наличие на складе: Поставка под заказ.
Описание: This text is designed for students studying strategy on travel and tourism courses. Whilst strategic management theory is generic, this text adapts and applies the theory to the needs of this particular industrial sector, thereby speaking the language of the Travel and Tourism student. In this text, the theory is contextualized by use of sector specific case studies from large scale business such as Air Tours, Marriot, Thomas Cook and South West Airlines. The text also focuses on smaller businesses with a specific focus at the end of most chapters. This text aims to meet the needs of TTH students, concentrating on specific, relevant areas and appreciating that this is a service-based sector. It also presents pedagogic features including objectives, review questions, illustrative case studies, longer case studies for seminar work and summaries.
Автор: Frynas JedrzejGeorge Название: Global Strategic Management ISBN: 0198706596 ISBN-13(EAN): 9780198706595 Издательство: Oxford Academ Рейтинг: Цена: 9819 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
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