While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, what if these three wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization? Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead as the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
Автор: Kaputa Catherine Название: You Are a Brand!: How Smart People Brand Themselves for Business Success ISBN: 1857885805 ISBN-13(EAN): 9781857885804 Издательство: Little Brown Рейтинг: Цена: 2579.00 р. Наличие на складе: Есть (1 шт.) Описание: You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs. Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Описание: Eye contact is one of the most powerful forces in human face-to-face interaction. This book examines the role of eye contact in various contexts. It helps you harness the potent force of eye contact for success in your work and personal relationships. It teaches you how to stop being `eye-shy` and start being `eye bold`.
Описание: A dynamic writing team draws on years of biblical study and business experience to present the Bible as the best success manual ever written to help business people succeed in life and work.
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