Описание: How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.
Описание: This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer
focused, market driven economy. In addition to bringing each chapter up to date, this new edition will add numerous current topics such as branding, marketing strategy implementation,
sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons
learned from the dot com debacle.
Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.
Описание: Transform your company`s value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide.
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