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Strategic Marketing: In the Customer Driven Organization, Frank Bradley


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Цена: 5328р.
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Склад Англия: 335 шт.  Склад Америка: 124 шт.  
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Автор: Frank Bradley
Название:  Strategic Marketing: In the Customer Driven Organization
Издательство: Wiley
Классификация:
Продажи и маркетинг

ISBN: 0470849851
ISBN-13(EAN): 9780470849859
ISBN: 0-470-84985-1
ISBN-13(EAN): 978-0-470-84985-9
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.592 кг.
Дата издания: 11.04.2003
Язык: ENG
Иллюстрации: Illustrations
Размер: 23.88 x 17.78 x 1.78 cm
Читательская аудитория: Professional & vocational
Подзаголовок: In the customer driven organization
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.
Дополнительное описание: Кол-во стр.: 304
Формат: 235 x 179
Дата издания: 2003
Илюстрации: Illustrations
Вес: 604
Круг читателей: research, professional





Strategic Marketing

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 6478 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Strategic Marketing

Автор: West Douglas
Название: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
Издательство: Oxford Academ
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Цена: 5411 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Marketing management: a strategic, decision-making approach

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 9194 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

Digital Sense: How to Futureproof Your Sales and Marketing Organization in a Digital World

Автор: Wright Travis, Snook Chris
Название: Digital Sense: How to Futureproof Your Sales and Marketing Organization in a Digital World
ISBN: 1119291704 ISBN-13(EAN): 9781119291701
Издательство: Wiley
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Цена: 2193 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy.

Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 2925 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization

Автор: Robert Spector
Название: The Nordstrom Way to Customer Service Excellence: A Handbook For Implementing Great Service in Your Organization
ISBN: 0471702862 ISBN-13(EAN): 9780471702863
Издательство: Wiley
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Цена: 1566 р.
Наличие на складе: Нет в наличии.

Описание: A new "how-to" version of a customer service classic First published in 1995, The Nordstrom Way has consistently been one of the bestselling backlist books on customer service, with over 100,000 copies sold. This new book replaces The Nordstrom Way with an even more practical guide to becoming the "Nordstrom" of your industry. It is designed for customer service managers and trainers, who will find it an invaluable resource for designing their own training programs. Through training exercises, hiring questionnaires, and customer service development tools, the authors not only explain the principles of the world's best customer service company they help you implement them in your organization. The Nordstrom Way to Customer Service Excellence will help any organization focus on customer needs, follow-up, and ensure customer satisfaction in every transaction. Robert Spector (Seattle, WA) is a professional speaker and writer whose work has appeared in Women's Wear Daily, the Wall Street Journal, the New York Times, and USA Today. Patrick McCarthy (Seattle, WA) retired from Nordstrom after more than 30 years of service. He was one of the top-performing salespeople in the company.

Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process

Автор: Jay R. Galbraith
Название: Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process
ISBN: 0787979198 ISBN-13(EAN): 9780787979195
Издательство: Wiley
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Цена: 4441 р.
Наличие на складе: Нет в наличии.

Описание: Designing the Customer-Centric Organization offers todaya's business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the femost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.

The outside-in corporation; how to build a customer-centric organization for breakthrough results

Автор: Bund
Название: The outside-in corporation; how to build a customer-centric organization for breakthrough results
ISBN: 0071459316 ISBN-13(EAN): 9780071459310
Издательство: McGraw-Hill
Рейтинг:
Цена: 1775 р.
Наличие на складе: Поставка под заказ.

Описание: Drawing on insights from Dell, FedEx and eBay, this title shows you how to transform your company, putting customer needs at the center. This title helps you develop "customer pictures" and, through customer analysis, create value propositions. It outlines techniques for devising and implementing customer-based strategy, pricing and communication.

Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

Автор: Inghilleri Leonardo, Solomon Micah
Название: Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
ISBN: 0814415385 ISBN-13(EAN): 9780814415382
Издательство: McGraw-Hill
Рейтинг:
Цена: 1775 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Secrets to a FiveStar Customer Service Organization. In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomons company Oasis, and has since proven itself in countless companies around the globe from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them

International Strategic Marketing

Автор: J.B. McCall and Marilyn Stone
Название: International Strategic Marketing
ISBN: 0415314178 ISBN-13(EAN): 9780415314176
Издательство: Taylor&Francis
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Цена: 4492 р.
Наличие на складе: Невозможна поставка.

Описание: As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant international marketing practice. With a strong theoretical framework, this text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. With cases such as the banana, grain and steel trade disputes with the US and World Trade Organisation (WTO), the authors examine and evaluate the real contribution the EU makes to world trade, while also considering the challenges of global cultural diversity as marketers learn to work across cultural borders. Other topics covered include: marketing information systems marketing research product development pricing issu international promotion distribution channels. With an engaging and highly practical approach, International Strategic Marketing: A European Perspective is a must-read text for all students seeking to understanding how international marketing really works

Strategic database marketing

Автор: Hughes
Название: Strategic database marketing
ISBN: 007145750X ISBN-13(EAN): 9780071457507
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Поставка под заказ.

Описание: Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.

Strategic marketing management - executive mba series

Автор: Parry
Название: Strategic marketing management - executive mba series
ISBN: 0071450939 ISBN-13(EAN): 9780071450935
Издательство: McGraw-Hill
Рейтинг:
Цена: 1044 р.
Наличие на складе: Поставка под заказ.

Описание: Features an MBA-level course for designing and implementing a customer-focused, `means-end` marketing program. This book provides you with the insights and strategies you need to foster and nurture appropriate brand meanings that retain value in the marketplace and create a benefit framework that encompasses functional and experiential benefits.


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