Автор: West
Название: Strategic Marketing
ISBN: 0199556601 ISBN-13(EAN): 9780199556601
Издательство: Oxford Academ
Цена: 3258 р.
Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 5279 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 5422 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Название: Strategic Marketing Planning for the Small to Medium Sized B
ISBN: 1606493736 ISBN-13(EAN): 9781606493731
Издательство: McGraw-Hill
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Цена: 1963 р.
Наличие на складе: Поставка под заказ.

Описание: Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 8226 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

Автор: David A. Aaker
Название: WIE Strategic Marketing Management, 6th Edition
ISBN: 0471359955 ISBN-13(EAN): 9780471359951
Издательство: Wiley
Цена: 2613 р.
Наличие на складе: Поставка под заказ.

Описание: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.

Автор: Frank Bradley
Название: Strategic Marketing: In the Customer Driven Organization
ISBN: 0470849851 ISBN-13(EAN): 9780470849859
Издательство: Wiley
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Цена: 4487 р.
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Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.

Автор: Hughes
Название: Strategic database marketing
ISBN: 007145750X ISBN-13(EAN): 9780071457507
Издательство: McGraw-Hill
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Цена: 2617 р.
Наличие на складе: Поставка под заказ.

Описание: Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.

Автор: Parry
Название: Strategic marketing management - executive mba series
ISBN: 0071450939 ISBN-13(EAN): 9780071450935
Издательство: McGraw-Hill
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Цена: 934 р.
Наличие на складе: Поставка под заказ.

Описание: Features an MBA-level course for designing and implementing a customer-focused, `means-end` marketing program. This book provides you with the insights and strategies you need to foster and nurture appropriate brand meanings that retain value in the marketplace and create a benefit framework that encompasses functional and experiential benefits.

Автор: Hougaard SГёren, Bjerre Mogens
Название: Strategic Relationship Marketing
ISBN: 3540018700 ISBN-13(EAN): 9783540018704
Издательство: Springer
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Цена: 4132 р.
Наличие на складе: Поставка под заказ.

Описание: There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and "market dominance". This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

Автор: J.B. McCall and Marilyn Stone
Название: International Strategic Marketing
ISBN: 0415314178 ISBN-13(EAN): 9780415314176
Издательство: Taylor&Francis
Рейтинг:
Цена: 2243 р.
Наличие на складе: Поставка под заказ.

Описание: As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant international marketing practice. With a strong theoretical framework, this text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. With cases such as the banana, grain and steel trade disputes with the US and World Trade Organisation (WTO), the authors examine and evaluate the real contribution the EU makes to world trade, while also considering the challenges of global cultural diversity as marketers learn to work across cultural borders. Other topics covered include: marketing information systems marketing research product development pricing issu international promotion distribution channels. With an engaging and highly practical approach, International Strategic Marketing: A European Perspective is a must-read text for all students seeking to understanding how international marketing really works

Автор: Doole & Lowe
Название: Cim Coursebook 06/07 Strategic Marketing Decisions
ISBN: 075068013X ISBN-13(EAN): 9780750680134
Издательство: Elsevier Science
Цена: 3164 р.
Наличие на складе: Невозможна поставка.

Автор: Ashok Ranchhod
Название: Cim Coursebook 06/07 Strategic Marketing In Practice
ISBN: 0750680121 ISBN-13(EAN): 9780750680127
Издательство: Elsevier Science
Цена: 3164 р.
Наличие на складе: Невозможна поставка.

Описание: Elsevier/Butterworth-Heinemann's "2006-07 CIM Coursebook" series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course. It is written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field.

It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.