Strategic Marketing, West Douglas

Автор: West, Douglas (professor Of Marketing, Professor Of Marketing, King`s College London) Ford, John (professor & Eminent Scholar, Department Of Marketing
Название: Strategic marketing 4e
ISBN: 0198856768 ISBN-13(EAN): 9780198856764
Издательство: Oxford Academ
Цена: 7918.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 9362.00 р.
Наличие на складе: Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Frank Bradley
Название: Strategic Marketing: In the Customer Driven Organization
ISBN: 0470849851 ISBN-13(EAN): 9780470849859
Издательство: Wiley
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Цена: 8546.00 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
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Цена: 4884.00 р.
Наличие на складе: Поставка под заказ.

Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

Автор: Cravens David
Название: Strategic Marketing, 10 ed.
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 0.00 р.
Наличие на складе: Невозможна поставка.

Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.