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Strategic Marketing, West Douglas

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Цена: 4995р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 12 шт.  
При оформлении заказа до: 8 мар 2019
Ориентировочная дата поставки: начало Апреля
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Автор: West Douglas
Название:  Strategic Marketing   (Дуглас Уэст: Стратегический маркетинг)
Издательство: Oxford Academ
Классификация:
Деловая стратегия
Продажи и маркетинг

ISBN: 019968409X
ISBN-13(EAN): 9780199684090
ISBN: 0-19-968409-X
ISBN-13(EAN): 978-0-19-968409-0
Обложка/Формат: Paperback
Страницы: 600
Вес: 1.104 кг.
Дата издания: 02.04.2015
Издание: 3 rev ed
Размер: 246 X 189 X 49
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Creating competitive advantage
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.



      Старое издание
Strategic Marketing

Автор: West
Название: Strategic Marketing
ISBN: 0199556601 ISBN-13(EAN): 9780199556601
Издательство: Oxford Academ
Цена: 3642 р.
Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.


Strategic Marketing

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Рейтинг:
Цена: 6060 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Marketing management: a strategic, decision-making approach

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 9194 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

Strategic Marketing Planning for the Small to Medium Sized B

Название: Strategic Marketing Planning for the Small to Medium Sized B
ISBN: 1606493736 ISBN-13(EAN): 9781606493731
Издательство: McGraw-Hill
Рейтинг:
Цена: 2193 р.
Наличие на складе: Поставка под заказ.

Описание: Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

Strategic Marketing: In the Customer Driven Organization

Автор: Frank Bradley
Название: Strategic Marketing: In the Customer Driven Organization
ISBN: 0470849851 ISBN-13(EAN): 9780470849859
Издательство: Wiley
Рейтинг:
Цена: 5015 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.

Strategic database marketing

Автор: Hughes
Название: Strategic database marketing
ISBN: 007145750X ISBN-13(EAN): 9780071457507
Издательство: McGraw-Hill
Рейтинг:
Цена: 2925 р.
Наличие на складе: Поставка под заказ.

Описание: Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.

Strategic marketing management - executive mba series

Автор: Parry
Название: Strategic marketing management - executive mba series
ISBN: 0071450939 ISBN-13(EAN): 9780071450935
Издательство: McGraw-Hill
Рейтинг:
Цена: 1044 р.
Наличие на складе: Поставка под заказ.

Описание: Features an MBA-level course for designing and implementing a customer-focused, `means-end` marketing program. This book provides you with the insights and strategies you need to foster and nurture appropriate brand meanings that retain value in the marketplace and create a benefit framework that encompasses functional and experiential benefits.

Cim Revision Cards 05/06: Strategic Marketing In Practice

Автор: Marketing Knowledge
Название: Cim Revision Cards 05/06: Strategic Marketing In Practice
ISBN: 0750667699 ISBN-13(EAN): 9780750667692
Издательство: Elsevier Science
Рейтинг:
Цена: 1117 р.
Наличие на складе: Невозможна поставка.

Описание: Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the "CIM Coursebook" and MarketingOnline website to provide a suite of products to support the CIM qualifications.

Cim Revision Card: Strategic Marketing Decisions 05/06

Автор: Marketing Knowledge
Название: Cim Revision Card: Strategic Marketing Decisions 05/06
ISBN: 0750667672 ISBN-13(EAN): 9780750667678
Издательство: Elsevier Science
Цена: 1117 р.
Наличие на складе: Невозможна поставка.

Описание: Provides fundamental information to assist students in passing the CIM exams. This title features a compact, spiral bound format which enables the cards to be carried around easily, the content therefore always being on hand.

Strategic Marketing Management

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
Рейтинг:
Цена: 4806 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Covers the role of marketing, approaches to analysing marketing capability, e-marketing, branding, customer relationship management, relationship management myopia and the decline of loyalty. This book includes coverage of: strategic and marketing analysis; strategic direction and strategy formulation; strategic choice; and, strategic evaluation.

Cim Revision Cards X 6 Strategic Marketing In Practice

Название: Cim Revision Cards X 6 Strategic Marketing In Practice
ISBN: 0750668695 ISBN-13(EAN): 9780750668699
Издательство: Elsevier Science
Цена: 4670 р.
Наличие на складе: Невозможна поставка.

Cim Handbook Of Strategic Marketing

Автор: Egan And Thomas
Название: Cim Handbook Of Strategic Marketing
ISBN: 0750626135 ISBN-13(EAN): 9780750626132
Издательство: Elsevier Science
Рейтинг:
Цена: 8971 р.
Наличие на складе: Невозможна поставка.

Описание: Aimed at senior executives responsible for shaping and managing the company`s strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company`s capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

WIE Strategic Marketing Management, 6th Edition

Автор: David A. Aaker
Название: WIE Strategic Marketing Management, 6th Edition
ISBN: 0471359955 ISBN-13(EAN): 9780471359951
Издательство: Wiley
Цена: 2921 р.
Наличие на складе: Поставка под заказ.

Описание: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.


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