Автор: West
Название: Strategic Marketing
ISBN: 0199556601 ISBN-13(EAN): 9780199556601
Издательство: Oxford Academ
Цена: 3258 р.
Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 5279 р.
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Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 5422 р.
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Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Название: Strategic Marketing Planning for the Small to Medium Sized B
ISBN: 1606493736 ISBN-13(EAN): 9781606493731
Издательство: McGraw-Hill
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Цена: 1963 р.
Наличие на складе: Поставка под заказ.

Описание: Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

Автор: Mullins
Название: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
Издательство: McGraw-Hill
Цена: 8226 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

Автор: David A. Aaker
Название: WIE Strategic Marketing Management, 6th Edition
ISBN: 0471359955 ISBN-13(EAN): 9780471359951
Издательство: Wiley
Цена: 2613 р.
Наличие на складе: Поставка под заказ.

Описание: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.

Автор: Frank Bradley
Название: Strategic Marketing: In the Customer Driven Organization
ISBN: 0470849851 ISBN-13(EAN): 9780470849859
Издательство: Wiley
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Цена: 4487 р.
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Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.

Автор: Hughes
Название: Strategic database marketing
ISBN: 007145750X ISBN-13(EAN): 9780071457507
Издательство: McGraw-Hill
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Цена: 2617 р.
Наличие на складе: Поставка под заказ.

Описание: Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.

Автор: Doole & Lowe
Название: Cim Coursebook 06/07 Strategic Marketing Decisions
ISBN: 075068013X ISBN-13(EAN): 9780750680134
Издательство: Elsevier Science
Цена: 3164 р.
Наличие на складе: Невозможна поставка.

Автор: Ashok Ranchhod
Название: Cim Coursebook 06/07 Strategic Marketing In Practice
ISBN: 0750680121 ISBN-13(EAN): 9780750680127
Издательство: Elsevier Science
Цена: 3164 р.
Наличие на складе: Невозможна поставка.

Описание: Elsevier/Butterworth-Heinemann's "2006-07 CIM Coursebook" series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course. It is written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field.

It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Автор: Marketing Knowledge
Название: Cim Revision Card: Strategic Marketing Decisions 05/06
ISBN: 0750667672 ISBN-13(EAN): 9780750667678
Издательство: Elsevier Science
Цена: 1052 р.
Наличие на складе: Невозможна поставка.

Описание: Provides fundamental information to assist students in passing the CIM exams. This title features a compact, spiral bound format which enables the cards to be carried around easily, the content therefore always being on hand.

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
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Цена: 4300 р.
Наличие на складе: Поставка под заказ.

Описание: Covers the role of marketing, approaches to analysing marketing capability, e-marketing, branding, customer relationship management, relationship management myopia and the decline of loyalty. This book includes coverage of: strategic and marketing analysis; strategic direction and strategy formulation; strategic choice; and, strategic evaluation.

Автор: Gilligan And Wilson
Название: Strategic Marketing Planning
ISBN: 0750622466 ISBN-13(EAN): 9780750622462
Издательство: Elsevier Science
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Цена: 3956 р.
Наличие на складе: Невозможна поставка.

Описание: Concentrating on the critical `planning` aspects, this work offers a digest of the five principal dimensions of the strategic marketing planning process. It discusses issues such as: marketing, strategic thinking and competitive advantage; the significance of vision and how this needs to drive the planning process; among others.