Автор: West Название: Strategic Marketing ISBN: 0199556601 ISBN-13(EAN): 9780199556601 Издательство: Oxford Academ Цена: 3642 р. Наличие на складе: Нет в наличии. Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Автор: Cravens David Название: Strategic Marketing ISBN: 0071326235 ISBN-13(EAN): 9780071326230 Издательство: McGraw-Hill Рейтинг: Цена: 6478 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.
Автор: Melewar T C Название: Strategic International Marketing ISBN: 0230580246 ISBN-13(EAN): 9780230580244 Издательство: Springer Рейтинг: Цена: 5609 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Описание: Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
Описание: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
Описание: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
Описание: Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.
Автор: J.B. McCall and Marilyn Stone Название: International Strategic Marketing ISBN: 0415314178 ISBN-13(EAN): 9780415314176 Издательство: Taylor&Francis Рейтинг: Цена: 4492 р. Наличие на складе: Невозможна поставка.
Описание: As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant international marketing practice. With a strong theoretical framework, this text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. With cases such as the banana, grain and steel trade disputes with the US and World Trade Organisation (WTO), the authors examine and evaluate the real contribution the EU makes to world trade, while also considering the challenges of global cultural diversity as marketers learn to work across cultural borders. Other topics covered include: marketing information systems marketing research product development pricing issu international promotion distribution channels. With an engaging and highly practical approach, International Strategic Marketing: A European Perspective is a must-read text for all students seeking to understanding how international marketing really works
Автор: Hughes Название: Strategic database marketing ISBN: 007145750X ISBN-13(EAN): 9780071457507 Издательство: McGraw-Hill Рейтинг: Цена: 2925 р. Наличие на складе: Поставка под заказ.
Описание: Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.
Описание: Features an MBA-level course for designing and implementing a customer-focused, `means-end` marketing program. This book provides you with the insights and strategies you need to foster and nurture appropriate brand meanings that retain value in the marketplace and create a benefit framework that encompasses functional and experiential benefits.
Описание: Elsevier/Butterworth-Heinemann's "2006-07 CIM Coursebook" series offers you the complete package for exam success. Fully reviewed by CIM and updated
by the examiner, the coursebook offers everything you need to keep you on course. It is written specially for the Strategic Marketing in practice module by the CIM senior examiner and
a leading expert in the field.
It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has
been learned and help prepare for the exam.
Описание: Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the "CIM Coursebook" and MarketingOnline website to provide a suite of products to support the CIM qualifications.
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