What does it mean to be a peak performer? How do you measure success? What business strategies will propel you into a new stratosphere? This collection of essays, from the best and the brightest entrepreneurs of our day, reveals industry tested secrets for peak performance success with you. Inside, you will find insights on everything from social media marketing to estate planning. Save yourself some time and energy.
Автор: Kennedy Dan S. Название: Make `em Laugh & Take Their Money ISBN: 098237934X ISBN-13(EAN): 9780982379349 Издательство: Неизвестно Цена: 2476.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer." Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you'll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
From the author. . . "I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle, ' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I'd suggest, you need to know how to make 'em laugh.
Автор: Glazer Bill, Milteer Lee, Kennedy Dan S. Название: Secrets of Peak Performers ISBN: 159932136X ISBN-13(EAN): 9781599321363 Издательство: Неизвестно Рейтинг: Цена: 3308.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: BOOK AUTHORSHIP for personal promotion, to create powerful 'lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet Their impressive credits are on pages 179-181. Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book. If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you INSIDE: - WHY a book is better than any other marketing tool - HOW to build authority and expert status with a book - Your book as The Ultimate Lead Generation Tool - Your book as The Ultimate Referral Generation Tool - Use your book to get interesting and profitable Speaking Engagements - Your book as the key to the vault of Free Publicity * A Proven Plan for Being a Published Author, Fast
Автор: Kennedy Dan Название: American Spirit ISBN: 0544032047 ISBN-13(EAN): 9780544032040 Издательство: Hachette Book Group Цена: 2717.00 р. Наличие на складе: Нет в наличии.
Описание: As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.
