Автор: Crossman, Susan Название: Write way ISBN: 189745340X ISBN-13(EAN): 9781897453407 Издательство: Gazelle Book Services Рейтинг: Цена: 3430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Susan Crossman has created one of the most comprehensive books on writing ever written. Whether you're writing a business report, an essay or a full-length novel, Crossman offers invaluable advice on making the process move more smoothly and efficiently. She also provides insightful tips on avoiding writer's block. If you want to be a truly effective and successful writer, this is the book you need." - Michael B. Davie, author Winning Ways Solid, expert advice from a professional writer and author of several critically acclaimed books. From tips on overcoming writer's block and engaging your audience to focusing on specific markets, Susan Crossman, also author of Shades of Teale and Passages to Epiphany, delivers insightful commentary that will help anyone become a more efficient, effective and successful writer. Of tremendous benefit to business writers - and to anyone crafting works of fiction and non-fiction - a must-read! - Manor House Publishing Inc. Susan Crossman on The Write Way: "We all recognize that writing is a creative process but we also tend to think of the physical process of writing as a mechanical skill that takes good grammar and a decent vocabulary and somehow blends them all together to create clear communication. That's not a bad start but decades of experience have taught me that writing with impact is much more complex. This book provides tips on: - How to structure your written work - How to write with style and - How to engage an audience - Avoiding and overcoming writer's block - Writing for key markets and marketing your writing in a highly effective manner I hope The Write Way will help you write with more clarity and conviction and I also hope that it will make the task of writing that much more enjoyable."
Автор: Crossman, Susan Название: Content marketing made easy ISBN: 1988058023 ISBN-13(EAN): 9781988058023 Издательство: Gazelle Book Services Рейтинг: Цена: 4288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't happening won't make them go away. I believe that developing and polishing our online content is the key to the kingdom... it is a process that can be taught, learned and duplicated. Once you have a program up and running, it's a straightforward way to generate more business... Online marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of online marketing that currently flies under the label of content marketing." By the end of this book I aim to help you figure out what that is, why it's important and how it works, and hopefully I'll be able to crack open a door to the future for you and your business that is filled with possibility." - Susan Crossman, author, Content Marketing Made Easy - Why You Need It / How To Do It Susan Crossman is a veteran writer who has spent decades wielding the power tool of language to benefit businesses and individuals in search of greater success and consistent results. Via her content marketing company, Crossman Communications (www.crossmancommunications.com), Susan and her team create high quality online content that helps businesses connects with their target audience, explain their business proposition, differentiate them in a competitive market and motivate their ideal customers to take action. An enthusiastic supporter of writing with clarity, she is the traditionally published author of four books: a novel (Shades of Teale), a collection of short stories (Passages to Epiphany), a writer's companion to help people write with more impact (The Write Way), and a book that explains the mysteries of content marketing (Content Marketing Made Easy - Why You Need It / How To Do It).
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