Автор: Duggan William Название: Creative Strategy: A Guide for Innovation ISBN: 0231160534 ISBN-13(EAN): 9780231160537 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.
Автор: Fredrik Hacklin Название: Management of Convergence in Innovation ISBN: 3790825395 ISBN-13(EAN): 9783790825398 Издательство: Springer Рейтинг: Цена: 21661.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Driven by the fascination about dramatic structural and competitive changes within telecommunication and information technology in dustries during the past decade, the convergence phenomenon has increasingly gained my personal attention throughout my work and studies.
Автор: Kong-Rae Lee Название: Convergence Innovation in Asian Industries ISBN: 0367028794 ISBN-13(EAN): 9780367028794 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book deals with both the understanding of, and the explanation of, knowledge about the causes, processes, and patterns of convergence innovation. It argues that the process of convergence innovation is a continuous disequilibrium between reference technology and its matching technology, adjusting the optimal balance between the functions of the two technologies. Contributors describe how convergence innovation is a learning process that requires both vertical and horizontal convergence, and case studies explore the different types of convergence innovation such as outside-in and inside-out.
Convergence innovation has been taking place mainly by applying IT technologies to vast areas of conventional technologies, so that individuals or firms reap the benefits of the convergence between IT and conventional technologies. Such innovations are made possible by convergence, and they ultimately improve the welfare of human beings as companies solve diverse problems and increase employment. Examples in this book include biochemical companies in Indonesia, who were able to increase their market shares in bio-fertilizer and bio-pesticide products through bio-based technological convergence; and textile machinery firms in South Korea who have been survived by achieving convergence innovation on their core competences.
This book was originally published as a special issue of the Asian Journal of Technology Innovation.
Автор: Harvard Business Review Название: Hbr`S 10 Must Reads On Innovation ISBN: 1422189856 ISBN-13(EAN): 9781422189856 Издательство: Perseus Рейтинг: Цена: 2243.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world`s foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers` most pressing needs.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru