Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Автор: Gardiner Название: The Digital Humanities ISBN: 1107601029 ISBN-13(EAN): 9781107601024 Издательство: Cambridge Academ Рейтинг: Цена: 3802.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book introduces readers to the impact of the digital on humanities research. Beginning with definitions and a brief historical survey of the humanities, it examines how humanists have been affected by the digital and how, in turn, they shape it to research, organize, analyze and publish their work.
Автор: Jo Pierson, Joke Bauwens Название: Digital Broadcasting: An Introduction to New Media ISBN: 1847887414 ISBN-13(EAN): 9781847887412 Издательство: Bloomsbury Academic Рейтинг: Цена: 17424.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Broadcasting presents an introduction to how the classic notion of ‘broadcasting’ has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that ‘digital broadcasting’ is not a contradiction in terms, but—on the contrary—both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.
Автор: Cortada, James W. Название: The Digital hand ISBN: 019516587X ISBN-13(EAN): 9780195165876 Издательство: Oxford Academ Рейтинг: Цена: 13939.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Digital Hand, Volume 2 is an historical survey of how computers and telecommunications have been deployed in over a dozen industries in the financial, telecommunications, media, and entertainment sectors over the past half century. It is part of a sweeping three-volume description of how management in some forty industries embraced the computer and changed the American economy.
Автор: Franklin, M.I. Название: Digital Dilemmas ISBN: 0199982708 ISBN-13(EAN): 9780199982707 Издательство: Oxford Academ Рейтинг: Цена: 4830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Dilemmas is a groundbreaking ethnographic, mixed method approach to understanding dynamics of power and resistance as they are played out around the future of the internet.
Описание: “Tom Peters step aside. The dynamic duo of Trompenaars and Hampden-Turner clearly demonstrates what effective managers need to learn to lead their organizations into the digital age. A fascinating, spellbinding text blending the intercultural dilemmas of management with the reconciling forces of leadership to create innovative leaders. Examples from 21 business leaders prove again and again that Trompenaars and Hampden-Turner have hit enough nails on the head to build a solid model for the future.” - David C. Wigglesworth, Ph.D., President, D.C.W. Research Associates International, Kingwood Texas
Описание: Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.
Описание: A fascinating account of how the digital age has impacted Kenyan politics, and the consequences for understanding the role of social media in democracies across Africa, and beyond.
Автор: Arditi David Название: Itake-Over: The Recording Industry in the Digital Era ISBN: 144224013X ISBN-13(EAN): 9781442240131 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 16262.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: iTake-Over: The Recording Industry in the Digital Era sheds light on the way large corporations appropriate new technologies related to recording and distribution of audio material to maintain their market dominance in a capitalist system.
Описание: A practical action plan for businesses seeking to adapt and grow in today`s digital market.
Автор: Fuchs Название: Digital Labour and Karl Marx ISBN: 0415716152 ISBN-13(EAN): 9780415716154 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How is labour changing in the age of computers, the Internet, and "social media" such as Facebook, Google, YouTube and Twitter? In Digital Labour and Karl Marx, Christian Fuchs attempts to answer that question, crafting a systematic critical theorisation of labour as performed in the capitalist ICT industry. Relying on a range of global case studies--from unpaid social media prosumers or Chinese hardware assemblers at Foxconn to miners in the Democratic Republic of Congo--Fuchs sheds light on the labour costs of digital media, examining the way ICT corporations exploit human labour and the impact of this exploitation on the lives, bodies, and minds of workers.
Название: Global Economy and Digital Society ISBN: 0444513353 ISBN-13(EAN): 9780444513359 Издательство: Elsevier Science Рейтинг: Цена: 18422.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A selection of 20 papers from the 14th biennial conference of the International Telecommunications Society, covering a variety of topics related to the digital society and providing a balanced overview of current and emerging issues of high relevance to policymakers, researchers and private companies.
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