Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.
Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.
Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
Автор: Bowie, Karin Название: Scottish public opinion and the anglo-scottish union, 1699-1707 ISBN: 1843836513 ISBN-13(EAN): 9781843836513 Издательство: Boydell & Brewer Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Anglo-Scottish union crisis is used to demonstrate the growing influence of popular opinion in this period.
Автор: Burstein Название: American Public Opinion, Advocacy, and Policy in Congress ISBN: 1107684250 ISBN-13(EAN): 9781107684256 Издательство: Cambridge Academ Рейтинг: Цена: 3802.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first to examine what influences Congress across the hundreds of issues it deals with, and produces some surprising conclusions. Politics may be less of a battle between the public and organized interests than most people think - and what it means to be a democracy under such circumstances is very much an open question.
Автор: Strauss Название: Making Sense of Public Opinion ISBN: 1107688698 ISBN-13(EAN): 9781107688698 Издательство: Cambridge Academ Рейтинг: Цена: 7918.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Claudia Strauss proposes that Americans form views on immigration and social welfare programs from conventional ways of speaking rather than from liberal or conservative ideologies. This book explains what conventional discourses are, how to study them and why they are fundamental elements of public opinion and political culture.
Автор: Shapiro Robert Y. Название: Oxford Handbook of American Public Opinion and the Media ISBN: 0199673020 ISBN-13(EAN): 9780199673025 Издательство: Oxford Academ Рейтинг: Цена: 5146.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.
Автор: Wilson Francis Graham Название: Theory of Public Opinion ISBN: 1412815010 ISBN-13(EAN): 9781412815017 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book traces the emergence of the ideas and institutions that evolved to give people mastery over their own destiny through the force of public opinion
Описание: As China is increasingly integrated into the processes of economic, political, social, and cultural globalization, important questions arise about how Chinese people perceive and evaluate such processes. At the same time, international communication scholars have long been interested in how local, national, and transnational media communications shape people’s attitudes and values. Combining these two concerns, this book examines a range of questions pertinent to public opinion toward globalization in urban China: To what degree are the urban residents in China exposed to the influences from the outside world? How many transnational social connections does a typical urban Chinese citizen have? How often do they consume foreign media? To what extent are they aware of the notion of globalization, and what do they think about it? Do they believe that globalization is beneficial to China, to the city where they live, and to them personally? How do people’s social connections and communication activities shape their views toward globalization and the outside world? This book tackles these and other questions systematically by analyzing a four-city comparative survey of urban Chinese residents, demonstrating the complexities of public opinion in China. Media consumption does relate, though by no means straightforwardly, to people’s attitudes and beliefs, and this book provides much needed information and insights about Chinese public opinion on globalization. It also develops fresh conceptual and empirical insights on issues such as public opinion toward US-China relations, Chinese people’s nationalistic sentiments, and approaches to analyze attitudes toward globalization.
Описание: From World War II to the war in Iraq, periods of international conflict seem like unique moments in US political history - but when it comes to public opinion, they are not. This title explores conventional wisdom about American reactions to World War II, as well as conflicts in Korea, Vietnam, the Persian Gulf, Afghanistan, and Iraq.
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