Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy, Jami A. Fullerton, Alice Kendrick
Автор: Pieter de Wilde, Ruud Koopmans, Wolfgang Merkel, Oliver Strijbis, Michael Zurn Название: The Struggle Over Borders: Cosmopolitanism and Communitarianism ISBN: 1108483771 ISBN-13(EAN): 9781108483773 Издательство: Cambridge Academ Рейтинг: Цена: 12355.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive analysis of how economic, cultural and political globalization have transformed democratic politics. Appealing to political scientists, sociologists and international relations scholars, the book is also an accessible introduction to debates on globalization, political conflict and populism for students in these fields.
Название: International public relations and public diplomacy ISBN: 1433126885 ISBN-13(EAN): 9781433126888 Издательство: Peter Lang Рейтинг: Цена: 29123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Автор: Wolfgang Donsbach, Michael W. Traugott Название: The SAGE Handbook of Public Opinion Research ISBN: 141291177X ISBN-13(EAN): 9781412911771 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an overview of the concepts included in and surrounding the term `public opinion` and its application in modern social research. This book presents the basic empirical concepts for assessing public opinion and opinion changes in society. It also provides an overview of the social, political and legal status of public opinion research.
Автор: Schneider Christina J. Название: Responsive Union ISBN: 1108472311 ISBN-13(EAN): 9781108472319 Издательство: Cambridge Academ Рейтинг: Цена: 17266.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The EU`s perceived lack of responsiveness to ordinary citizens has created a serious crisis of democratic legitimacy that threatens its very survival. In this timely book, Schneider presents a comprehensive account of how EU governments signal responsiveness to the interests of their citizens over European policies.
Название: Shaping international public opinion ISBN: 1433130289 ISBN-13(EAN): 9781433130281 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.
Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.
Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
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