Ethics in Advertising, Snyder

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
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Цена: 5487.00 р.
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Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Автор: Tobias Langner; Shintaro Okazaki; Martin Eisend
Название: Advances in Advertising Research (Vol. III)
ISBN: 3834946494 ISBN-13(EAN): 9783834946492
Издательство: Springer
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Цена: 14673.00 р.
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Описание: ГЇВїВЅ Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 4275.00 р.
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Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Автор: Taylor Timothy D.
Название: The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture
ISBN: 022615162X ISBN-13(EAN): 9780226151625
Издательство: Wiley
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Цена: 3960.00 р.
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Описание: From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Автор: John Wilmshurst
Название: Fundamentals of Advertising
ISBN: 0750615621 ISBN-13(EAN): 9780750615624
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.