The New Consumer Psychology, Whang

Название: Consumer Psychology in a Social Media World
ISBN: 0765646935 ISBN-13(EAN): 9780765646934
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

Автор: Whitman Drew Eric
Название: Brainscripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
ISBN: 0071833609 ISBN-13(EAN): 9780071833608
Издательство: McGraw-Hill
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Цена: 4460.00 р.
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Описание: Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect`s intimate evaluation procedures so you can turn them into sales motivations and close the deal.

Название: Qualitative Research Methods in Consumer Psychology
ISBN: 1138023493 ISBN-13(EAN): 9781138023499
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Автор: Zubin Sethna and Jim Blythe
Название: Consumer Behaviour
ISBN: 1473919134 ISBN-13(EAN): 9781473919136
Издательство: Sage Publications
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Цена: 6810.00 р.
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Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.