Автор: Ng Название: Creating New Markets in the Digital Economy ISBN: 1107627427 ISBN-13(EAN): 9781107627420 Издательство: Cambridge Academ Рейтинг: Цена: 5544.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
Автор: Mitra J Название: The Business of Innovation ISBN: 1446210812 ISBN-13(EAN): 9781446210819 Издательство: Sage Publications Рейтинг: Цена: 9029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Moving beyond the narrow confines of a "how to" of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.
Описание: Illustrates what`s wrong with the mainstream thinking that we should sacrifice our lives to make a living. This book advices readers to make work pay not just in cash, but in experience, satisfaction, and joy.
Описание: Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur.
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