Автор: Pelle, Stefano Название: Understanding emerging markets ISBN: 0761935576 ISBN-13(EAN): 9780761935575 Издательство: Sage Publications Рейтинг: Цена: 2300 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Analyzes the power of emerging economies, focusing on Brazil, Russia, India and China in order to understand market opportunities and issues relevant to doing business in these countries. This book defines an emerging market, and examines the operative environment of such economies and identifies some common problems.
Автор: Henry Название: Understanding Strategic Management ISBN: 0199581614 ISBN-13(EAN): 9780199581610 Издательство: Oxford Academ Рейтинг: Цена: 3681 р. Наличие на складе: Поставка под заказ.
Описание: This succinct book takes students through the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on the essential tools of analysis. An accessible, student-friendly introduction to the subject, packed with real life examples which clearly illustrate complex theoretical concepts.
Автор: J?rgen Beyerer; Oliver Niggemann; Christian K?hner Название: Machine Learning for Cyber Physical Systems ISBN: 3662538059 ISBN-13(EAN): 9783662538050 Издательство: Springer Рейтинг: Цена: 16602 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The work presents new approaches to Machine Learning for Cyber Physical Systems, experiences and visions. It contains some selected papers from the international Conference ML4CPS – Machine Learning for Cyber Physical Systems, which was held in Karlsruhe, September 29th, 2016. Cyber Physical Systems are characterized by their ability to adapt and to learn: They analyze their environment and, based on observations, they learn patterns, correlations and predictive models. Typical applications are condition monitoring, predictive maintenance, image processing and diagnosis. Machine Learning is the key technology for these developments.
Автор: Yang Deli Название: Understanding and Profiting from Intellectual Property ISBN: 0230300545 ISBN-13(EAN): 9780230300545 Издательство: Springer Рейтинг: Цена: 10971 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
Автор: Jansen Название: Understanding Sponsored Search ISBN: 1107628369 ISBN-13(EAN): 9781107628366 Издательство: Cambridge Academ Рейтинг: Цена: 4370 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
Автор: New, Steve; Westbrook, Roy Название: Understanding Supply Chains ISBN: 019925933X ISBN-13(EAN): 9780199259335 Издательство: Oxford Academ Рейтинг: Цена: 7146 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent years Supply Chain Management has gained greater attention from academics and managers concerned to improve logistical and process efficiencies; and take best advantage of information technology and inter-organizational networks and relationships. This book brings together leading experts to provide a reference point for developments and issues in the area.
Автор: Henry, Anthony Название: Understanding Strategic Management ISBN: 0199288305 ISBN-13(EAN): 9780199288304 Издательство: Oxford Academ Рейтинг: Цена: 3220 р. Наличие на складе: Поставка под заказ.
Описание: This succinct textbook takes students through the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on providing students with the essential tools of analysis. It is a student-friendly introduction to the subject, packed with real life examples which clearly illustrate complex theoretical concepts.
Описание: Practical computer simulation begins with the question: Can you predict the future before investing in the project? When first posed, "the future" meant the design of a single product such as an airplane. Now simulationexpanding this predicting power to encompass more complex models such as an airplane company or an entire air force. Accurate and interactive models for such large organizations would allow for decision-making intelligence at a whole new level, one that envisions outcomes in unprecedented detail long before major investments are made. Technology has now caught up to this point. Suddenly, organizational simulation isn't just a feasible possibility; it's a competitive essential.
Название: Understanding Industrial and Corporate Change ISBN: 0199269424 ISBN-13(EAN): 9780199269426 Издательство: Oxford Academ Рейтинг: Цена: 5118 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Industrial and Corporate Change contains work on technological, organizational, and institutional change. Trans-disciplinary in its approach, the book explores three distinct themes: Markets and Organizations; Evolutionary Theory and Technological Change; and Strategy, Capabilities, and Knowledge Management.
Описание: Explores the concept of complexity and analyses how organizational governance can contribute to environmental sustainability. A common theme in these chapters is that organizations actively engage with their environments. Consequently, organizational responses are partly the result of iterative processes with the environment.
Автор: William G. Egelhoff; Joachim Wolf Название: Understanding Matrix Structures and their Alternatives ISBN: 1137579749 ISBN-13(EAN): 9781137579744 Издательство: Springer Рейтинг: Цена: 13584 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In addition to structural configuration, Understanding Matrix Structures identifies and develops the mode of decision making within a matrix as an important second dimension of matrix structure design.
Автор: Jansen Название: Understanding Sponsored Search ISBN: 1107011973 ISBN-13(EAN): 9781107011977 Издательство: Cambridge Academ Рейтинг: Цена: 9433 р. Наличие на складе: Поставка под заказ.
Описание: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
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