Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Maude Barry Название: Managing Cross-Cultural Communication ISBN: 1137507462 ISBN-13(EAN): 9781137507464 Издательство: Springer Рейтинг: Цена: 8803.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author`s own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
Описание: The book provides practical and theoretical perspective with commercial context to allow interested parties to understand and analyze the Chinese Oil firms. Ultimately, it aims to increase understanding, knowledge, efficiency in communication and dealings with a situational and contextual bound nature.
Автор: Karush Название: International Business and Information Technology ISBN: 0415325412 ISBN-13(EAN): 9780415325417 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Topical and timely, this breakthrough text analyzes the relationship between international business operations and information technology, offering a much-needed overview of the key trends in IT and global business management.
Описание: This bestselling textbook steers a course through the challenges of global business and charts the responsibilities that fall on organizations today. As globalization engulfs an ever wider range of societies and industries, a sound understanding of the forces and influences impacting on businesses is invaluable. This book acts as your navigational guide through the complexities and risks of rapidly-changing business environments.Combining a comprehensive introduction to the business environment with a thoroughly international perspective, The Global Business Environment covers all students need to know on Global Business Environment and International Business courses.Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to help you learn, revise and think critically about the global business environment:International case studies: 36 case studies invite you to explore a diverse range of businesses, industries, governments and individuals, from all corners of the globe, from Australia and China to Iran and MozambiqueGlobal Business in Action videos: These insightful interviews link to practice, giving you a chance to learn how real life managers and business people tackle the challenges of running international businessesCritical thinking: Thought-provoking features in every chapter encourage debate on key issues from governance to environmental sustainability and business ethics, developing skills you can carry beyond your business degree into working lifeInnovative digital resources: An interactive ebook allows you to access rich media at your fingertips, with a wealth of additional learning and teaching materials (including updated case studies, lecture slides, MCQ testbank and more) available on the book’s companion website.
Автор: Karma Ura & Ordo?ez De Pablos Название: Asian Business And Management Practices ISBN: 146666441X ISBN-13(EAN): 9781466664418 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into this new part of the market, it will first be necessary to understand the motives and background behind Asian economies.Asian Business and Management Practices: Trends and Global Considerations analyzes the various strategies found in the Asian economic market. Showcasing a broad range of countries in Southeast Asia in addition to China and India, this publication is a broad, widely encompassing resource for academics, PhD students, experts, policymakers, and government officials interested in understanding the background and applications behind business success in Asia.
Описание: In Humanistic Perspectives on International Business and Management, the authors provide space to global perspectives on how we can rethink and reposition international business and management practice to be a part of the solution to our global problems. These contributions provide impetus for further research, practice and pedagogy development.
The global impact of so-called 'offshoring', including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models.
This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry's evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment.
This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.
Описание: This volume deals with anxieties in international business and their managerial ramifications. Discussing how the organization and politics of the multinational enterprise (MNE), is a potential pool of anxiety, the contributions highlight the complexities of the international business environment or the managerial implication of such complexity.
Описание: The author of this title analyses the management style of Japanese-German business co-operation in Asia on a strategic and operative level, offers advice for the success of collective strategies, and shows what can be learned from Japanese-German companies in Asian markets.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
