Описание: Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Автор: Zoltners, Andris A. Sinha, Prabha K. Zoltners, Gre Название: Complete guide to accelerating sales force performance ISBN: 0814406505 ISBN-13(EAN): 9780814406502 Издательство: McGraw-Hill Рейтинг: Цена: 9951.00 р. Наличие на складе: Поставка под заказ.
Описание: Presents an effective, innovative framework for evaluating and improving the performance of any sales force. The work identifies and describes the key factors for creating a fast-track, go-to-market strategy, and contains ideas for improving "success drivers".
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Автор: Dodge, Robert Hanna, Nessim Название: Pricing. Policies and Procedures ISBN: 033361125X ISBN-13(EAN): 9780333611258 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Поставка под заказ.
Описание: Expounds the view that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost and the market-place. Rather than cover the mechanics of pricing, this text emphasizes the total product concept.
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