Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia), Kazuo Usui

Автор: Shechter
Название: Transitions in Domestic Consumption and Family Life in the Modern Middle East
ISBN: 1403961891 ISBN-13(EAN): 9781403961891
Издательство: Springer
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Цена: 12577.00 р.
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Описание: The volume focuses on three countries - Egypt, Israel, and Turkey (earlier the Ottoman Empire) - in the period between the mid-nineteenth and the early Twenty-first-centuries.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Clements
Название: Currencies, Commodities and Consumption
ISBN: 1316601110 ISBN-13(EAN): 9781316601112
Издательство: Cambridge Academ
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Описание: Making sense of the ongoing instability of exchange rates and commodity prices, and contributing to the measurement of the relative economic size of countries, this book analyses the strengths and weaknesses of two alternatives to the widely used PPP exchange rates - the Big Mac Index and the food budget share.

Автор: Usui Kazuo
Название: Marketing and Consumption in Modern Japan
ISBN: 0415323134 ISBN-13(EAN): 9780415323130
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

Автор: Low
Название: Building a Modern Japan
ISBN: 1403968322 ISBN-13(EAN): 9781403968326
Издательство: Springer
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Описание: In the late Nineteenth-century, the Japanese embarked on a program of westernization in the hope of building a strong and modern nation. Science, technology and medicine played an important part, showing European nations that Japan was a world power worthy of respect. Editor Low from University of Queensland.