Название: Media, organizations and identity ISBN: 0230515517 ISBN-13(EAN): 9780230515512 Издательство: Springer Рейтинг: Цена: 5058.00 р. Наличие на складе: Есть (3 шт.) Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Автор: Carruthers Susan L. Название: Media at war ISBN: 0230244572 ISBN-13(EAN): 9780230244573 Издательство: Springer Рейтинг: Цена: 4206.00 р. 6008.00-30% Наличие на складе: Есть (1 шт.) Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.
Автор: Brookshaw Dominic Название: Media Persian ISBN: 0748641009 ISBN-13(EAN): 9780748641000 Издательство: Bloomsbury Academic Рейтинг: Цена: 2216.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media Persian gives learners the relevant contemporary expressions, jargon and new coinages to express modern concepts across broad areas of interest such as the media, the internet, law and business.
Автор: Carroll Craig E Название: Handbook of Communication and Corporate Reputation ISBN: 0470670983 ISBN-13(EAN): 9780470670989 Издательство: Wiley Рейтинг: Цена: 7754.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Автор: Saint John Iii Название: Public Relations and the Corporate Persona ISBN: 1138945013 ISBN-13(EAN): 9781138945012 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the -corporate persona-, they aimed to convince citizens that they share common aspirations - and moreover that their corporate -soul- works as a beneficent force in society.
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.
This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Описание: This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
Автор: Kelly Sara Название: Entrepreneurial Journalist`s Toolkit ISBN: 1138816485 ISBN-13(EAN): 9781138816480 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today`s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. The Entrepreneurial Journalist`s Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards.
Автор: Theaker, Alison Yaxley, Heather Название: Public relations strategic toolkit ISBN: 1138678678 ISBN-13(EAN): 9781138678675 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth coverage of professional practice.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
