Public Relations and the Corporate Persona, Saint John Iii
Автор: Baym, Nancy K. Название: Personal connections in the digital age ISBN: 0745643329 ISBN-13(EAN): 9780745643328 Издательство: Wiley Рейтинг: Цена: 2533.00 р. Наличие на складе: Поставка под заказ.
Автор: Rasmussen Название: Personal Media and Everyday Life ISBN: 1137446455 ISBN-13(EAN): 9781137446459 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the widespread use of digital personal media in daily life. With a sociological and historical perspective, it explores the media-enhanced individualization and rationalization of the lifeworld, discussing the dramatic mediatization of daily life and calling on theorists such as McLuhan, Habermas and Goffman.
Автор: Baym Nancy K. Название: Personal Connections in the Digital Age ISBN: 0745670342 ISBN-13(EAN): 9780745670348 Издательство: Wiley Рейтинг: Цена: 2533.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives.
Автор: Archetti Cristina Название: Politicians, Personal Image and the Construction of Politica ISBN: 1137353414 ISBN-13(EAN): 9781137353412 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is the media obsession with image leading to a degeneration of politics? Through the evidence provided by over 50 interviews with politicians across the UK and Italy - local councillors, MPs and MEPs - this book provides a very different picture of the world of politics than the one we often cynically imagine.
Описание: This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
Описание: This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?
Автор: Phil Harris Название: The Sage Handbook of International Corporate and Public Affairs ISBN: 1446276112 ISBN-13(EAN): 9781446276112 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
Автор: Lucht Tracy Название: Sylvia Porter: America`s Original Personal Finance Columnist ISBN: 0815610297 ISBN-13(EAN): 9780815610298 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sylvia Porter (1913-1991) was the US`s first personal finance columnist and one of the most admired women of the twentieth century. Lucht traces Porter`s professional trajectory, identifying her career strategies and exploring the role of gender in her creation of a once-unique, now-ubiquitous form of journalism.
Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Автор: Baym Nancy K. Название: Personal Connections in the Digital Age ISBN: 0745670334 ISBN-13(EAN): 9780745670331 Издательство: Wiley Рейтинг: Цена: 7920.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives.
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