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Current Trends in Eye Tracking Research, Horsley, M



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Цена: 19304р.
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Автор: Horsley, M
Название:  Current Trends in Eye Tracking Research
Перевод названия: Современные тенденции в исследованиях по отслеживанию глаз
ISBN: 9783319028675
Издательство: Springer
Классификация:
ISBN-10: 3319028677
Обложка/Формат: Hardcover
Страницы: 345
Вес: 0.684 кг.
Дата издания: 19.12.2013
Язык: English
Издание: 2014 ed.
Иллюстрации: 99 illustrations, black and white; xiv, 345 p. 99 illus.
Размер: 240 x 165 x 24
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
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Поставляется из: Германии



Marketing Research

Автор: Aaker David A., Kumar V., Day George S.
Название: Marketing Research
ISBN: 0470317256 ISBN-13(EAN): 9780470317259
Издательство: Wiley
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Цена: 24503 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application.

Guide to doing statistics in second language research using spss

Автор: Larson-hall, Jennifer
Название: Guide to doing statistics in second language research using spss
ISBN: 0805861866 ISBN-13(EAN): 9780805861860
Издательство: Taylor&Francis
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Цена: 7803 р.
Наличие на складе: Поставка под заказ.

Описание: Shows second language researchers how to use the statistical program SPSS to conduct statistical tests frequently done in SLA research. This title also shows newcomers to both statistics and SPSS how to generate descriptive statistics, how to choose a statistical test, and how to conduct and interpret a variety of basic statistical tests.

Quantitative Models in Marketing Research

Автор: Philip Hans Franses
Название: Quantitative Models in Marketing Research
ISBN: 0521801664 ISBN-13(EAN): 9780521801669
Издательство: Cambridge Academ
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Цена: 11206 р.
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Описание: Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Marketing research

Автор: Chisnall
Название: Marketing research
ISBN: 0077108124 ISBN-13(EAN): 9780077108120
Издательство: McGraw-Hill
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Цена: 7621 р.
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Описание: The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

Advances and Current Trends in Language Teacher Identity Research

Автор: Cheung
Название: Advances and Current Trends in Language Teacher Identity Research
ISBN: 1138025364 ISBN-13(EAN): 9781138025363
Издательство: Taylor&Francis
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Цена: 23595 р.
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Описание: This book presents the latest research on understanding language teacher identity and development for both novice and experienced researchers and educators, and introduces non-experts in language teacher education to key topics in teacher identity research. It covers a wide range of backgrounds, themes, and subjects pertaining to language teacher identity and development. Some of these include the effects of apprenticeship in doctoral training on novice teacher identity; the impacts of mid-career redundancy on the professional identities of teachers; challenges faced by teachers in the construction of their professional identities; the emerging professional identity of pre-service teachers; teacher identity development of beginning teachers; the role of emotions in the professional identities of non-native English speaking teachers; the negotiation of professional identities by female academics. Advances and Current Trends in Language Teacher Identity Research will appeal to academics in ELT/TESOL/applied linguistics. It will also be useful to those who are non-experts in language teacher education, yet still need to know about theories and recent advances in the area due to varying reasons including their affiliation to a teacher training institute; needs to participate in projects on language teacher education; and teaching a course for pre-service and in-service language teachers.

Trends and Prospects in Motivation Research

Автор: Efklides A., Kuhl J., Sorrentino R.M.
Название: Trends and Prospects in Motivation Research
ISBN: 0792369025 ISBN-13(EAN): 9780792369028
Издательство: Springer
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Цена: 28956 р.
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Описание: Researchers in achievement motivation are becoming all the more aware of the importance of affect in motivation and self-regulation. This leads to extension and integration of existing theories as well as to new theories that provide a good account of existing data and offer new insight into the mechanism underlying the functioning of motivation. This book presents up-to-date basic research in motivation and self-regulation and an overview of the field, with particular emphasis on issues such as change of motivation, effects of context and culture on motivation, relations of cognition and affect in motivation and self-regulation, and motivation in school, in sports, and in the aged.

Trends and Prospects in Metacognition Research

Автор: Efklides
Название: Trends and Prospects in Metacognition Research
ISBN: 1441965459 ISBN-13(EAN): 9781441965455
Издательство: Springer
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Цена: 27471 р.
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Описание: This book extends classical metacognitive research definitions, offering a foundation for the integration of research paradigms and concepts and building on the relationship between metacognition and consciousness, while integrating basic and applied research.

Eye Tracking

Автор: Holmqvist, Kenneth; Nystrom, Marcus; Andersson, Ri
Название: Eye Tracking
ISBN: 0199697086 ISBN-13(EAN): 9780199697083
Издательство: Oxford Academ
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Цена: 20789 р.
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Описание: We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data.

Eye Movement Research,6

Автор: J.M. Findlay
Название: Eye Movement Research,6
ISBN: 0444814736 ISBN-13(EAN): 9780444814739
Издательство: Elsevier Science
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Цена: 29700 р.
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Описание: This volume contains selected and edited papers from the 7th European Conference on Eye Movements held in Durham on August 31-September 3, 1993.

Research Methods in Child Language

Автор: Hoff Erika
Название: Research Methods in Child Language
ISBN: 1444331256 ISBN-13(EAN): 9781444331257
Издательство: Wiley
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Цена: 5672 р.
Наличие на складе: Поставка под заказ.

Описание: The underlying knowledge and mechanisms that enable language acquisition are hidden inside the mind of the child, and researchers depend on an array of tools to better understand children s language skills and knowledge at different levels of development.

A guide to doing statistics in second language research using SPSS and R

Автор: Larson Hall Jenifer
Название: A guide to doing statistics in second language research using SPSS and R
ISBN: 1138024570 ISBN-13(EAN): 9781138024571
Издательство: Taylor&Francis
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Цена: 13611 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A Guide to Doing Statistics in Second Language Research Using SPSS and R,Second Edition is the only text available that demonstrates how to use SPSS and R as specifically related to applied linguistics and SLA research. This new edition is up-to-date with the most recent version of the SPSS software and now also includes coverage of R, a software program increasingly used by researchers in this field. Supported by a number of pedagogical features, including tip boxes and practice activities, and a wealth of screenshots, this book takes readers through each step of performing and understanding statistical research, covering the most commonly used tests in second language research, including t-tests, correlation, and ANOVA. A robust accompanying website covers additional tests of interest to students and researchers, taking them step-by-step through carrying out these tests themselves. Inthiscomprehensive and hands-on volume,Jenifer Larson-Hall equips readers with a thorough understanding and the practical skills necessary to conducting and interpreting statisical research effectively using SPSS and R, ideal for graduate students and researchers in SLA, social sciences, and applied lingustics. For more information and materials, please visit www.routledge.com/cw/larson-hall.

Context and Cognition in Consumer Research

Автор: Foxall, Gordon||
Название: Context and Cognition in Consumer Research
ISBN: 1138778206 ISBN-13(EAN): 9781138778207
Издательство: Taylor&Francis
Рейтинг:
Цена: 7077 р.
Наличие на складе: Поставка под заказ.

Описание: Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research.??? ?? The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.


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