Chinese and Indian Medicine Today, Md. Nazrul Islam

Автор: T. Blackett; R. Robins
Название: Brand Medicine
ISBN: 1349425885 ISBN-13(EAN): 9781349425884
Издательство: Springer
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Цена: 11179.00 р.
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Описание: As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world`s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Автор: Blackett
Название: Brand Medicine
ISBN: 0333930983 ISBN-13(EAN): 9780333930984
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

Автор: Shabih Zaidi; Mona Nasir
Название: Teaching and Learning Methods in Medicine
ISBN: 3319068490 ISBN-13(EAN): 9783319068497
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book considers the evolution of medical education over the centuries, presents various theories and principles of learning (pedagogical and andragogical) and discusses different forms of medical curriculum and the strategies employed to develop them, citing examples from medical schools in developed and developing nations.

Автор: Chretien
Название: Mothers in Medicine
ISBN: 3319680277 ISBN-13(EAN): 9783319680279
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Women are entering medical school in equal numbers as men, yet still face unique challenges in a profession where, overall, male physicians outnumber female physicians 3 to 1. Women in medicine also face decisions such as when to have a child during training and often struggle with work-life balance. This book features real stories and advice from mothers in medicine at all stages of training from medical student to practicing physician and addresses the topics that shape the lives, joys, and challenges of women in medicine today. The book is based on the best posts and wisdom shared on the Mothers in Medicine blog, which was established in 2008 by the editor and has published over 1500 posts and has over 4.8 million page views to date. The book is organized by themes that are unique to the physician-mother: career decisions, having children during training, navigating life challenges, practice issues, and work-life balance. Each chapter features anexcerpt from the blog followed by an honest discussion of the key considerations, guidelines, and tips as related to each topic in the conversational, personal tone of the blog. The book concludes with a chapter that features the most popular questions posted on the Mothers in Medicine blog and a summary of the responses received from the community of readers. Mothers in Medicine: Career, Practice, and Life Lessons Learned is a valuable and contemporary resource for pre-medical students, medical students, residents, and physicians.

Автор: Alan Bleakley
Название: Patient-Centred Medicine in Transition
ISBN: 3319379674 ISBN-13(EAN): 9783319379678
Издательство: Springer
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Цена: 18866.00 р.
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Описание: Challenging previous models of communication between patients and doctors, this publication explains how making it a broader, team-focused, non-technical encounter can improve patient outcomes as well as increase patient safely in clinical settings.

Автор: Kingman P. Strohl
Название: Competencies in Sleep Medicine
ISBN: 1493942301 ISBN-13(EAN): 9781493942305
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Competencies in Sleep Medicine provides the knowledge and curriculum needed for a Sleep Medicine Training Program. The approach is consistent with the goals of the Accreditation Council for Graduate Medical Education (ACGME), which asks programs to develop specific and targeted approaches to each program that covers the material presented in the Training Program. Authored by leaders in the field, each chapter focuses on an area of knowledge and skills in sleep medicine and offers appropriate examples of instruction and assessment. These principles and protocols for training can be used by a program to address weaknesses, assess trainees in a standardized fashion, and provide additional measurable benchmarks. Those who judge trainee progress and achievement will find Competencies in Sleep Medicine to be the standard resource for defining and achieving student learning outcomes, while encouraging autonomous learning.

Автор: Evie Kendal; Basia Diug
Название: Teaching Medicine and Medical Ethics Using Popular Culture
ISBN: 3319654500 ISBN-13(EAN): 9783319654508
Издательство: Springer
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Цена: 4890.00 р.
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Описание: This book demonstrates how popular culture can be successfully incorporated into medical and health science curriculums, capitalising on the opportunity fictional media presents to humanise case studies.

Автор: Delese Wear; Julie M. Aultman
Название: Professionalism in Medicine
ISBN: 1441941010 ISBN-13(EAN): 9781441941015
Издательство: Springer
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Цена: 18866.00 р.
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Описание: In this collection of essays, the authors don`t argue with those attributes deemed to be the essence of professionalism in medicine.

Автор: Sandra Bell
Название: International Brand Management of Chinese Companies
ISBN: 3790825492 ISBN-13(EAN): 9783790825497
Издательство: Springer
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Цена: 29209.00 р.
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Описание: In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a `passive` role in the global division of - bor.

Автор: Fan Lianghuo
Название: How Chinese Teach Mathematics
ISBN: 9814415812 ISBN-13(EAN): 9789814415811
Издательство: World Scientific Publishing
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Цена: 25186.00 р.
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Описание: This unique book represents another concerted research effort concerning Chinese mathematics education, with contributions from the world's leading scholars and most active researchers. The book presents the latest original research work with a particular focus on the 'teaching' side of Chinese mathematics education to a wide international audience. There are mainly three sections in the book. The first section introduces readers to a historical and contemporary perspective, respectively, on traditional mathematical teaching in ancient China and on how modern Chinese mathematics teachers teach and pursue their pre-service training and in-service professional development. The second section presents studies investigating a wide range of issues at both the macro- and micro-levels on how Chinese mathematics teachers teach mathematics. The third section focuses on Chinese mathematics teachers, investigating issues about their knowledge, belief, teacher training and professional development. Like its predecessor, How Chinese Learn Mathematics: Perspectives from Insiders, this book is a must for educational researchers, practitioners, and policy-makers who are interested in knowing more about mathematics teaching, teachers, teacher education and professional development concerning Chinese teachers and learners.

Автор: Michael Singh
Название: Teaching Chinese in Schools
ISBN: 1137542810 ISBN-13(EAN): 9781137542816
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book presents innovative strategies for teaching the Chinese language to English-speaking students around the world, using in-depth research arising from a long-running and successful Chinese language teaching programme in western Sydney.

Автор: O.S. Miettinen
Название: Toward Scientific Medicine
ISBN: 3319346334 ISBN-13(EAN): 9783319346335
Издательство: Springer
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Цена: 9781.00 р.
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Описание: This book offers a scientific approach to medicine based in diagnostic, etiognostic and prognostic probabilities, codified in probability functions, with practice-guiding expert systems. By contrast, today`s medicine is pre-scientific and needs innovation.