Brand Medicine, T. Blackett; R. Robins

Автор: Blackett
Название: Brand Medicine
ISBN: 0333930983 ISBN-13(EAN): 9780333930984
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
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Цена: 5536.00 р.
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Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 331919481X ISBN-13(EAN): 9783319194813
Издательство: Springer
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Цена: 11179.00 р.
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Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.

Автор: Mazzalovo
Название: Brand Aesthetics
ISBN: 0230336736 ISBN-13(EAN): 9780230336735
Издательство: Springer
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Цена: 13275.00 р.
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Описание: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Автор: Kusume
Название: Brand Romance
ISBN: 1137369000 ISBN-13(EAN): 9781137369000
Издательство: Springer
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Цена: 7685.00 р.
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Описание: For brands to succeed in a competitive environment they need to build a `loving` relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Автор: Cehrs Adele R
Название: Spike Your Brand ROI
ISBN: 1118976665 ISBN-13(EAN): 9781118976661
Издательство: Wiley
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Цена: 5067.00 р.
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Описание: Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.

Автор: David Taylor
Название: Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
ISBN: 0470862114 ISBN-13(EAN): 9780470862117
Издательство: Wiley
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Цена: 5067.00 р.
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Описание: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.

Автор: Md. Nazrul Islam
Название: Chinese and Indian Medicine Today
ISBN: 9811039615 ISBN-13(EAN): 9789811039614
Издательство: Springer
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Цена: 12577.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.