Brand Romance, Kusume

Автор: T. Blackett; R. Robins
Название: Brand Medicine
ISBN: 1349425885 ISBN-13(EAN): 9781349425884
Издательство: Springer
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Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world`s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

Автор: Ralph Kr?ger; Andreas Stumpf
Название: Brand Growth Barriers
ISBN: 3642437494 ISBN-13(EAN): 9783642437496
Издательство: Springer
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Цена: 9781.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business.

Автор: N. Ind
Название: The Corporate Brand
ISBN: 0333674723 ISBN-13(EAN): 9780333674727
Издательство: Springer
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Цена: 16070.00 р.
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Описание: What determines the strength of a corporate brand? A corporate brand conveys a company`s reputation to its audience. A successful corporate brand links the corporate name to the company`s distinctive qualities such as service or value. It shows how successful corporate brands build and maintain both `corporate identity` and reputation.

Автор: Moilanen, Teemu Rainisto, Seppo K.
Название: How to brand nations, cities and destinations
ISBN: 0230220924 ISBN-13(EAN): 9780230220928
Издательство: Springer
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Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Автор: Niklas Schaffmeister
Название: Brand Building and Marketing in Key Emerging Markets
ISBN: 3319367692 ISBN-13(EAN): 9783319367699
Издательство: Springer
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Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: Andrew Ingram
Название: An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
ISBN: 0470012927 ISBN-13(EAN): 9780470012925
Издательство: Wiley
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Цена: 6493.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.

Автор: Ralph Kr?ger; Andreas Stumpf
Название: Brand Growth Barriers
ISBN: 3642371078 ISBN-13(EAN): 9783642371073
Издательство: Springer
Рейтинг:
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business.