The Corporate Brand, N. Ind

Автор: Kenneth Lipartito and David B. Sicilia
Название: Constructing Corporate America: History, Politics, Culture
ISBN: 0199251908 ISBN-13(EAN): 9780199251902
Издательство: Oxford Academ
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Цена: 8712.00 р.
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Описание: Why and how has the business corporation come to exert such a powerful influence on American society? The essays here take up this question, offering a fresh perspective on the ways in which the business corporation has assumed an enduring place in the modern capitalist economy.

Автор: Anna Grandori
Название: Corporate governance and firm organization
ISBN: 0199286795 ISBN-13(EAN): 9780199286799
Издательство: Oxford Academ
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Цена: 8078.00 р.
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Описание: Various scandals involving large firms, in the US and elsewhere, have brought the role and conduct of the firm to the forefront of public attention. This volume develops a different perspective, putting issues surrounding the organization of the firm, such as motivation and cognition, at the heart of the question of corporate governance.

Автор: Phil Harris
Название: The Sage Handbook of International Corporate and Public Affairs
ISBN: 1446276112 ISBN-13(EAN): 9781446276112
Издательство: Sage Publications
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Цена: 24552.00 р.
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Описание: The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

Автор: Cornelissen Joep P
Название: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
Издательство: Sage Publications
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Цена: 6651.00 р.
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Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Автор: May, Steven K.; Cheney, George; Roper, Juliet
Название: The Debate over Corporate Social Responsibility
ISBN: 0195178831 ISBN-13(EAN): 9780195178838
Издательство: Oxford Academ
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Цена: 7918.00 р.
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Описание: Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.

Автор: Kay, John (Professor of Economics, London Business
Название: Foundations of Corporate Success: How Business Strategies Add Value
ISBN: 019828988X ISBN-13(EAN): 9780198289883
Издательство: Oxford Academ
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Цена: 7918.00 р.
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Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.

Автор: Windolf, Paul
Название: Corporate Networks in Europe and the United States
ISBN: 0199256977 ISBN-13(EAN): 9780199256976
Издательство: Oxford Academ
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Цена: 13939.00 р.
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Описание: This text evaluates comparative data on interlocking directorates and capital networks between the large corporations in six countries: Germany, the UK, France, the US, Switzerland and the Netherlands. The book also presents an analysis of the elite network of the top managers in several countries.

Автор: Carroll Craig E.
Название: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
Издательство: Wiley
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Цена: 7595.00 р.
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Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.