Описание: Innovations in Social Marketing and Public Health Communication
Автор: Piercy Название: Marketing Organisation (RLE Marketing) ISBN: 1138791512 ISBN-13(EAN): 9781138791510 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
The study of the organisational location and positioning of the marketing function
The analytical perspectives of information-processing theories of organisation
The relationship between structure and information
Organisational processes
Автор: Heinisch Название: Understanding Populist Party Organisation ISBN: 1137581964 ISBN-13(EAN): 9781137581969 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Right-wing populist parties are thriving throughout Europe. With few exceptions, political systems have seen such parties make significant electoral gains and shape the national political discourse across the continent. In recent years, many populist parties have undergone leadership changes and other evolutionary challenges to which they adapted well, often contrary to expectations. This timely collection is devoted to understanding how Western European right-wing populist parties organize themselves. Without understanding the role of the organizational dynamics, we fail to understand how populist parties adapt over time and thus endure. Providing a systematic and comprehensive analysis of organizational issues of populist parties over time, Understanding Populist Party Organisation explores a range of political parties in Western Europe, examining their internal dynamics and questioning whether it is possible to discern or construct a general “populist” party typology of organization and representation. The book includes chapters on the Austrian Freedom Party, the Vlaams Belang, the Swiss People’s Party, the Lega Nord, the Front National, the Norwegian Progress Party, and the Sweden Democrats.
Автор: Victor Paashuis Название: The Organisation of Integrated Product Development ISBN: 1849969981 ISBN-13(EAN): 9781849969987 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In todays industries, New Product Development (NPD) is often the focal point of competition. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations?
Автор: Green Название: Accounting, Management Knowledge and Organisational Change ISBN: 1138698385 ISBN-13(EAN): 9781138698383 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Miriam Green argues that representations of Burns and Stalker`s text, fully legitimated in the academy in the UK and the US, are highly contestable and have important consequences for the understanding of change initiatives on the part of practitioners such as managers and consultants.
Автор: Felix Langenmayr Название: Organisational Memory as a Function ISBN: 3658128674 ISBN-13(EAN): 9783658128678 Издательство: Springer Рейтинг: Цена: 6529.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The study is based on an empirical case study, in which an R&D department has been followed for a six month-period in order to analyse how an organisation orients itself with respect to its past, present and future from the perspective of communication-centred social systems theory.
Автор: Mahoney L. Meghan Название: Strategic Social Media Marketing To Soci ISBN: 1118556844 ISBN-13(EAN): 9781118556849 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Поставка под заказ.
Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Автор: Charlesworth Название: An Introduction to Social Media Marketing ISBN: 0415856167 ISBN-13(EAN): 9780415856164 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
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