Описание: From breaking the law to breaking a promise, how do people lie and how can they be caught?
Автор: Cameron Название: Music in the Marketplace ISBN: 0415723272 ISBN-13(EAN): 9780415723275 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach.
Описание: Daniel W. Drezner`sThe Ideas Industry traces the trajectory of the public intellectual from the early 20th century to its present form of the "thought leader." It will reshape our understanding of contemporary public intellectual life in America and the West.
How do media find an audience when there is an endless supply of content but a limited supply of public attention?
Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.
Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.
Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated -- that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
Автор: Nayler Название: Business Law in the Global Marketplace ISBN: 1138132187 ISBN-13(EAN): 9781138132184 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The study of Law forms a component of many undergraduate and postgraduate programs. Its inclusion does not aim to equip business practitioners with skill and expertise to render professional legal advice unnecessary, but more to provide a legal framework of reference in which both strategic and more immediate business issues can be placed. Equipping managers with a basic understanding of how law impacts upon business activity can help them avoid legal pitfalls in the first place or at least identify potential problems at an early stage, to avoid inconvenience and cost.
International business can present problems that are not present in a purely domestic transaction. Any law component in a management program should embrace it and by doing so the business practitioner can be familiarized with the wider picture in which modern business, aided by technological development, is increasingly practiced.
Автор: Kumar Prem Название: Learning Marketplace, The: East Meets West In Singapore ISBN: 981445267X ISBN-13(EAN): 9789814452670 Издательство: World Scientific Publishing Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Asia, we are witnessing an era where the pendulum of power seems to be swaying towards the East with the rising strength of China and India and Singapore is at the 'crossroads' between these populous nations. Although Singapore may appear to be the most westernized country in Asia, she is nevertheless a multi-cultural Asian society. Having the most open economy in the world, Singapore is plugged into the global marketplace of education and learning. The development of human capital is used as a strategic economic driver to internationalize and transform education for sustainable competitive advantage. Singapore's education system, regarded as one of the consistently best performing in the world, offers a unique opportunity to explore issues where eastern and western culture, values, beliefs, learning and knowledge systems converge, clash, and at times diverge.This book is meant to extend our knowledge on the role of 'learning', often overlooked and taken for granted as the air that we breathe but which constantly transforms our lives and reshapes societies. It is the first book that deals with the dichotomy of 'east' and 'west' going beyond the traditional learning and education framework to other areas such as economic, socio-cultural, political, and technological dimensions that impact Singapore. It puts together key topical issues and explores the underbelly of how a small 'resourceless' independent city-state like Singapore stays ahead of the learning curve, even while facing increasingly intense global competition where the discovery and emergence of new systems for empowerment and independence and the resulting creation of new knowledge and modes of communication are challenging traditional boundaries between the virtual and real world.
Описание: Patents are a vital asset in the modern business world. They allow patent holders to introduce new products in to a market while deterring other market players from simply copying innovative features without making comparable investments in research and development. In years past, a few patents may have provided adequate protection.
Автор: Maccorquodale Patricia L., Gilliland Martha, Kash Jeffrey P. Название: Engineers and Economic Conversion: From the Military to the Marketplace ISBN: 0387941592 ISBN-13(EAN): 9780387941592 Издательство: Springer Рейтинг: Цена: 13060.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent political developments imply a much larger part of our economy will be devoted to civilian enterprises and a much smaller part to military work than in the recent past.
Описание: This book explores the institutional links between society and government that shape political communication.
Автор: Keymer Название: `Pamela` in the Marketplace ISBN: 0521110181 ISBN-13(EAN): 9780521110181 Издательство: Cambridge Academ Рейтинг: Цена: 6653.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Samuel Richardson`s Pamela (1740) is often regarded as the first true novel in English and a landmark in literary history; it also produced one of the greatest literary controversies in its time. Thomas Keymer and Peter Sabor offer a definitive account of the novel`s enormous cultural impact.
Описание: This book reveals the origins of the American religious marketplace by examining the life and work of reformer and journalist Orestes Brownson (1803-1876).
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